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  • Generative AI is undeniably having an impact on every facet of business (and our lives), and that certainly includes marketing. For marketers, adapting to and embracing genAI is not just an option, it's a necessity.

  • Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research.

  • This infographic covers key questions to ask when getting started on a LinkedIn strategy, core elements to include, the main things you should be doing regularly on the platform, and advanced approaches to consider.

  • In the new year, one thing is clear: Artificial Intelligence (AI) is at the forefront of the marketing conversation. As we move further into 2024, the marketing landscape will be shaped by four trends.

  • Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.

  • Helping potential buyers through their buying journey is a multipronged effort involving a blend of tactics and the right content for each step. This article explores four content types and their impact during that journey.

  • What are B2B marketers' pipeline growth goals for 2024? How are they planning on meeting these goals?

  • AI is democratizing design. Today, non-designer marketers can use AI to generate graphics and layouts—and designers can work faster than ever. Jared Williams (AI Consultant at Campfire Glow) shares how to apply generative AI-based design to your projects, improving design operations efficiency.

  • Brand monitoring is about understanding public sentiment toward your brand across various platforms, including social media, forums, and reviews. With the advent of AI, however, that task is set to become more complex—yet more insight-laden.

  • Although acceptance of rebranding is growing among business leaders, many remain plagued by misconceptions that leave them hesitant to embrace what is a powerful strategy. Here are nine rebranding realities that will dispel those misconceptions.

  • Most marketing agencies expect business to be better in 2024 than in 2023, according to recent research.

  • Text relevance is the factor that correlates most strongly with a webpage's ranking well in Google search, according to a recent analysis.

  • Considering how rapidly marketing is changing, including how reach is fracturing across a myriad of channels and platforms, there's a lot that's not in our control. What we can control is we react to inevitable failure. For gritty marketers, it can be the secret to marketing success.

  • Do marketers tell stakeholders when they use artificial intelligence tools to create content? How often are marketers using AI to create content?

  • An increasing number of customers want ethical products and services. That means marketers need to adopt more ethical marketing practices. Here's what you need to know—and do.

  • Caught between the demands to maximize campaign ROI with personalized messages—while respecting the privacy of your audience? Discover how to overcome those challenges (and more) to create hyperpersonalized campaigns with best-in-breed marketing applications and AI tools. Sponsored by Snowflake.

  • Scaling your PPC search ads efficiently—increasing advertising spend while maintaining performance—is crucial to growing revenue. Here are the pros and cons of horizontal and vertical ad scaling approaches. Discover which would work best for you.

  • Evergreen content is essential for maintaining steady engagement and connecting with audiences over long periods of time. So, what makes it so powerful? And how can you create it? This infographic covers what marketers need to know.

  • It seems like there's a new AI tool every week. But is it worth your time? And what tools should you be looking at? Katie Robbert (CEO of Trust Insights) walks you through the 5P framework to assess your needs, shares the most common use cases for AI, and helps you select the right tools for your marketing toolkit.

  • B2B leaders say the most common reasons sales technologies don't meet their expectations are because of internal organizational issues rather than issues with the solutions themselves, according to recent research.