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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Marketing Writing Bootcamp

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Deliver marketing messages with crystal-clear writing! Ten marketing writing pros reveal their secrets to effective writing. From emails to newsletters, webpages to whitepapers, clear writing is a valuable skill you'll use every day. Discover how to compose compelling content that is easy to read and easy to understand at Marketing Writing Bootcamp.

  • Marketing Fundamentals

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

  • AI for Digital Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Join MarketingProfs January 10 - March 13 for AI for Digital Marketers, the online event for marketers who want to improve their digital programs with the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

  • The 2025 State of AI in B2B Video Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Be among the first to see groundbreaking research on how B2B marketing leaders are integrating AI into their video marketing strategies. With exclusive insights from hundreds of B2B marketing leaders, we'll unpack how companies of different sizes approach AI implementation, AI's real impact on video production costs and team efficiency, future predictions for AI's role in B2B video marketing, and so much more. Sponsored by Goldcast.

  • Advanced LinkedIn Ads: Evaluating & Optimizing Like a Boss

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Advertising & Promotions

    Get your effective LinkedIn ads in front of the right people... while lowering your ad budget! AJ Wilcox, host of the LinkedIn Ads Show podcast, reveals the 5 pitfalls that cause your adspend to be higher than it needs to be—and how you can avoid these traps in 2025. Join AJ for the second (and final) live session from this hands-on, practical Working Webinar Series.

  • 2025 Marketing Trends Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    Don't be late to the party—get ahead of hot 2025 marketing trends while they're on the rise! Discover how to reignite your marketing creativity, use AI to personalize ads in real time, spark word-of-mouth advocacy for your B2B brand, and more in this free Friday Forum. Sponsored by StackAdapt.

  • LinkedIn Ads: Getting Set Up for Success

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Advertising & Promotions

    Attract the right buying audience with inexpensive and effective LinkedIn advertising! Join AJ Wilcox, THE LinkedIn ad expert, to get your account optimized to deliver high-converting ads to your target audience. You'll discover which types of ads to run, which metrics to pay attention to, and how to retarget your ideal customers in this first Working Webinar.

  • What Makes Social Media Content Relevant?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.

  • Top 5 Ways to Improve Team Efficiencies With Marketing Automation: Common Missteps and Tips for Success

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success. Read more.

  • 10 Passive-Aggressive Phrases to Avoid in Work Emails [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic covers frequently used passive-aggressive phrases to avoid in work emails, similar phrases to steer clear of, and what to say instead.

  • 7 Unique Webinar Formats You Should Try in 2025

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Are you still running webinars the same old way expecting better results? Well, it's time to give your audience more than just a basic webinar presentation by creating engaging, compelling, and fun experiences. Join us to learn how top-performing B2B marketing teams use a mix of webinar programs, formats, and content types to target different personas, achieve diverse goals, and differentiate from the competition. Sponsored by ON24.

  • Rethinking Brand Safety and Ad Verification: A Pivot to Positivity

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The exit of Oracle's Moat from the market is an opportunity to challenge the traditional paradigm of ad verification and brand safety. Discover how a new approach can reshape brand safety. Read more.

  • What Does Email Personalization Really Mean for B2B Marketers in the Age of AI?

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    If you're like most marketers, you have a nagging feeling that you've got room to improve your email personalization. And you're facing challenges unlocking the opportunities that AI and automation tools can offer you. Read more.

  • How Instagram Influencers Feel About AI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Some 64% of Instagram influencers believe AI-generated content will lead to content overload on social media platforms, according a recent survey.

  • The Three Key Drivers of Highly Effective Sales Training

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Researchers recently identified three key drivers of effective sales training: mentorship/coaching on a regular basis, a high-quality onboarding program, and the use of assessments to identify which skills need development.

  • The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more.

  • How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.

  • The Top Challenges Marketers Face With Attribution

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, according to recent research.

  • The Most Important Factors in Selecting a PR Agency [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Public Relations

    Potential clients say industry expertise is the top thing they look for when evaluating PR agencies, according to recent research.