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  • Fully 63% of US workers say AI has taught them skills their employer never formally trained them on, and 54% say their employer still hasn’t provided formal training on those same topics, according to recent research.

  • Fully 63% of US workers say AI has taught them skills their employer never formally trained them on, and 54% say their employer still hasn’t provided formal training on those same topics, according to recent research.

  • When you understand how people make decisions and apply that to your marketing, you're more than communicating—you're anticipating! Join Christina Garnett for a look at game theory, behavioral science, and how to use these ideas to think several moves ahead.

  • Martech promised unified performance but delivered fragmentation. As budgets tighten and AI rises, CMOs need interoperability—not consolidation—to prove ROI and drive effectiveness. Read more

  • Meta is forecast to reach $243.46 billion in net worldwide ad revenue in 2026, compared with $239.54 billion for Google, according to recent research.

  • Experiential marketing can drive real business impact—but only with the right strategy. Learn the six essential questions that ensure your next activation delivers measurable results. Read more

  • Most enterprise CEOs say they would give their CMO's performance a grade of "B," according to recent research.

  • Does content with an unpolished style (plainspoken and filled with anecdotes) or a polished style (tight, formal, and on-brand) resonate more with senior marketers? To find out, researchers ran an A/B experiment.

  • B2B buyers are tuning out generic content—and your competitors are still publishing it. Join three expert sessions to learn how to create credible, conversion-driven content that earns trust, closes gaps in the buyer journey, and actually moves decision-makers to act. Sponsored by Canto.

  • Catch up on select AI news and developments since Friday, May 8. Stay in the know.

  • Enterprise sites slow down over time, but a full rebuild isn't required. Learn how B2B teams can improve speed, Core Web Vitals, and conversions with a focused optimization playbook. Read more

  • The highest performing marketing organizations tend to follow a "Power Partners" model that combines the scale, speed, and intelligence of AI with the judgment, creativity, and emotional intelligence of people, according to recent research.

  • Too many topics. Too many channels. Too many goals! If you're drowning in complexity, join Lee Densmer for this 3x5 Content Strategy Framework: a simple, immediately executable approach to creating a content program your team can capably run to drive the ROI your executive team demands.

  • Only 3.6% of marketers say the effectiveness of their ad creative is well understood and actively optimized today, according to recent research.

  • Is your brand aligned with your business growth? Discover five clear signs your brand is creating friction and when a strategic rebrand can unlock better performance. Read more

  • AI is changing marketing roles faster than hiring can adapt. Learn why unicorn job descriptions fail and how to design teams for strategy, insight, and revenue impact. Read more

  • Experiential marketing turns events into powerful drivers of trust, engagement, and pipeline growth. Learn how to design, measure, and extend experiences that deliver real business impact. Read more

  • How does AI-written content rank in search compared with human-written content? To find out, researchers analyzed the search rankings of 42,000 blog posts and also surveyed 224 SEO professionals.

  • This infographic explores how to turn your LinkedIn profile, content, and outreach into growth drivers for your business in 2026.

  • Catch up on select AI news and developments since Friday, May 1. Stay in the know.