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  • E-Commerce 2Q16 Benchmarks by Device Type

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Traffic to e-commerce websites is now almost evenly split between desktops and mobile devices, according to recent research from Monetate.

  • What to Consider Before Using Web Fonts for Your Print Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers may assume that all fonts that look great online translate cleanly to print marketing materials, but differences exist between digital-optimized fonts and print fonts. Choosing the wrong font can throw off your messaging and make you look unprofessional.

  • How to Boost Your Brand's Eco-Friendly Image

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Becoming known as an eco-friendly brand isn't easy. Especially when so many brands present themselves as environmentally minded, and make so much noise on social and traditional media, even if their actually practices don't follow suit.

  • Whose Content Is It Anyway? Better Marketing Through Improv: Kathy Klotz-Guest on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Kathy Klotz-Guest, business storytelling strategist and author, shares insights from her new book, Stop Boring Me! How to Create Kick-A** Marketing Content, Products and Ideas Through the Power of Improv.

  • The Most Effective PPC Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers say text ads remain the most effective digital pay-per-click (PPC) advertising channel, according to recent research from Hanapin Marketing.

  • Eight Ways You're Killing Your E-Commerce Sales

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    A consistently successful e-commerce site depends on myriad factors, and it is near on impossible to control all of them to guarantee success, but one thing you can do is to plug the holes that drain your sales.

  • How to Reap a Hearty Subscriber Crop This Harvest Season [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Fall's the season for marketers to ready their subscriber base for upcoming holiday marketing campaigns. Follow these tips for creating successful email campaigns this holiday season.

  • Five Future Trends in the Marketing of Television

    Article

    CONTENT TYPE: Article | TOPIC: None

    Despite rumors of TV's demise, it has become one of the fastest-growing business sectors. So, what do the next years hold for people responsible for the brand strategies, design, promotion, and advertising of TV brands?

  • What Brands With Growing Websites Do Differently

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Brand websites that have had increases in visits over the past three years are more focused on advertising, social media, and email traffic than are sites that have had declines in visits, according to a recent report from Adobe.

  • Train-of-Thought Analytics Can Help Non-Techie Marketers Understand Data

    Article

    CONTENT TYPE: Article | TOPIC: None

    Train-of-thought analytics empowers non-techie (and techie) marketers to take streams of available data out of the hands of IT and to start making use of it.

  • How to Get Maximum Engagement From Your Employee Advocacy Program

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Word-of-mouth marketing is not new, but companies are putting a new spin on it to help their marketing, sales, and recruiting: Instead of customers, employees are the ones spreading word to their social networks via employee advocacy programs.

  • The Most Annoying Things Brands Do on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers say posting too often is the most annoying thing that brands do on social media, according to recent research from Sprout Social.

  • How to Successfully Become an Online Brand Publisher [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Create high-quality brand content that attracts and engages your customers. The following tips can help you get started.

  • You May Be Overlooking the Most Powerful Marketing Tool at Your Disposal

    Article

    CONTENT TYPE: Article | TOPIC: None

    Often overlooked, meta descriptions for Web content are far more powerful than most marketers realize.

  • The Saving Grace of Brand Admiration: 3 Companies, 3 Mistakes, 3 Different Outcomes

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    How would customers react to your company's mistakes and missteps if it had long ago made sure to invest in becoming an admired brand? Certainly not the way they would to the mistakes of a brand they didn't admire.

  • #SocialSkim: Facebook's Enterprise Tool, Snapchat's Sunglasses: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Among this week's headlines: 'Facebook at Work' to launch next month; Snapchat introduces Snap-taking connected glasses, rebrands; LinkedIn launches 'Learning,' gets cozy with new bot; four fatal LinkedIn prospecting errors; Millennials aren't shopping on social media...

  • Millennials vs. Baby Boomers: How Attitudes and Behaviors Differ [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Millennials are more likely than Baby Boomers to do multiple things while consuming media, to pay for socially responsible products, and to be willing to try new digital platforms, according to recent research from Nielsen.

  • Four Ways to Gain a Holistic View of the Customer Journey

    Article

    CONTENT TYPE: Article | TOPIC: None

    The massive disconnect between businesses' perceptions of customer activity and actual consumer behavior cannot be overlooked. Marketers must grasp their customers' journeys to truly understand their audiences.

  • How to Improve Your Tech Marketing Videos With E-Learning Insights

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Getting people to grasp new ideas and ways of doing things is especially critical to the sales process in tech companies. Which is why applying teaching and learning principles to scripting and producing marketing videos makes so much sense.

  • How to Write a B2B Explainer Video Script That Converts

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You market and sell to businesses. So, if you're going to create B2B sales and marketing material (which—make no mistake—your explainer video is), keep in mind these five tips for writing a video script that converts.