MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Consumers say posting too often is the most annoying thing that brands do on social media, according to recent research from Sprout Social.

The report was based on data from a survey conducted in July 2016 of 1,022 social media users in the United States.

Survey respondents say the most annoying actions that companies take on social media are sharing too many posts/promotions (57.5% cite), using slang/jargon (38.4%), not having any personality (34.7%), trying to be funny when they're not (32.3%), and not replying to messages (24.7%).

Consumers say the top reasons they follow brands on social media are because they're interested in the products/services (73.4% cite), they're interested in offers/promotions (58.8%), and they find the companies entertaining (51.3%).

Respondents say the top reasons they unfollow brands on social media are because the companies post too many posts/promotions (73.4% cite) and because the content shared is not relevant (41.1%).

About the research: The report was based on data from a survey conducted in July 2016 of 1,022 social media users in the United States.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji