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  • How a Content Strategy Delivered 55% More Sales Leads Each Month

    Article

    CONTENT TYPE: Article | TOPIC: None

    How important is content marketing? For one company, it meant a huge increase in sales leads and brand awareness. Find out why and how it made the shift (and why you should, too).

  • Going Bananas for Minions and Mobile: FunMobility CEO Adam Lavine on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Adam Lavine, CEO of mobile-first marketing agency FunMobility, shares insights from the firm's award-winning interactive campaign for Chiquita Bananas featuring gamification and character tie-ins from the motion picture Minions.

  • The 15 Most Searched-for Halloween Costumes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The most searched-for Halloween costume so far this year is Harley Quinn, a DC Comics supervillain who features in the upcoming Suicide Squad film, according to a recent report from Bing Ads Industry Insights.

  • What B2B E-Commerce Can Learn From B2C

    Article

    CONTENT TYPE: Article | TOPIC: None

    B2Bs should consider having the same selling best-practices that their B2C counterparts already mastered—or fear consumer abandonment for the better experience on the market.

  • Arm Your Content Marketing for the New Battlefield [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The realm of customer experience, where new content marketing lives, is a little-traveled terrain. Marketers who brave it first can expect to win big with customers.

  • Do's and Don'ts of Top-of-Funnel Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Top-of-funnel marketing is all about engaging prospects with thought leadership and content marketing—not beating them over the head with hard-sell tactics. So how do you get the word out about your product?

  • Influencing Buying Decisions: The Disconnect Between Marketers and Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketers say traditional advertising is the most effective means of influencing buying decisions, yet consumers say advertising is one of the least-trusted influences, according to a recent report from Experticity.

  • Three Things Retailers Can Learn From Amazon Prime

    Article

    CONTENT TYPE: Article | TOPIC: None

    Amazon is the online king, trying to impose its will on retailers big and small in its quest to become "The Everything Store." What can you do to combat the threat? A look at Amazon Prime offers you three ways you can fight back.

  • Personalization: The Biggest Issue Keeping CMOs Up at Night

    Article

    CONTENT TYPE: Article | TOPIC: None

    Under pressure to "personalize" marketing, CMOs are having sleepless nights thinking about the data that should allow them to target relevant content to the right person via the right channel. Here's why.

  • What People Say on Social Media After Big Life Events

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which emotions do people express most often on social media when graduating, buying a home, and during pregnancy/giving birth?

  • Email Deliverability 2015: Are Messages Reaching Inboxes?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Only 79% of legitimate marketing messages sent by brands are arriving in consumers' inboxes, with the rest ending up in spam folders or getting lost, according to a recent report from Return Path.

  • The Surprising Truth About Brick-and-Mortar Retailers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In today's always-connected digital world, you probably assume that brick-and-mortar retailers aren't as popular as online ones.

  • #SocialSkim: Go Shopping on Facebook, Plus 12 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the latest on Facebook's new mobile shopping experiences. We'll also tell you about Instagram for Business, Pinterest's updated Place Pins, and how many marketers are really taking the influencer route. Skim to stay on top!

  • Unlock Mobile Advertising by Measuring the Real World

    Article

    CONTENT TYPE: Article | TOPIC: None

    Like it or not, mobile has become the primary mode of communication between companies and consumers, and mobile devices are changing how people are purchasing products and services in the real world.

  • What to Look for When Identifying Your Best Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Identifying the prospects most likely to convert and generate long-term value requires thinking beyond the business card. Keep the following in mind when looking for your best customers.

  • How Dominant Is Amazon.com in E-Commerce?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 44% of US e-commerce shoppers say they bypass the rest of the Web and go directly to Amazon.com to search for products, according to a recent report from BloomReach and Survata.

  • Why You Shouldn't Obsess Over Facebook's News Feed

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Obsessing over the day-to-day performance of your Facebook Page is unproductive and destructive to your state of mind. Here's why you should stop obsessing over Page analytics and start focusing on producing great content.

  • How to Apply the 'Golden Circle' to Your Marketing and Performance Measurement

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers are likely in the thick of marketing planning, so now is a good time to revisit how to apply both the Golden Circle and the best-practices of alignment and accountability to ensure Marketing makes a difference for the business in 2016.

  • UK Business Professionals' Five Biggest Workplace Fears

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 40% of business professionals say public speaking is their biggest workplace fear, according to a recent report from Forward Role Recruitment.

  • Eight Quick Tips to Help You Create High-Quality Videos

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Are you taking part in a video or filming one? Then you need to make sure you don't blow this big moment. These eight tips can keep you from falling flat on your face and help you create awesome videos.