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  • How to Develop Rapport With Influencers via Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The influencers in your niche are probably receiving hundreds of friendly requests a day. The trick behind successful outreach is to stand out and catch the intended party's attention—and maintain it.

  • The State of Chief Marketers in 2014

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Chief marketers are optimistic about the current business environment; they also believe they can achieve senior management’s goals this year, according to a recent report from the CMO Council.

  • Pinterest for E-Commerce [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Want to create more engagement with your audience? Consider using Pinterest. The online pinning board is becoming a major sales tool for marketers.

  • #SocialSkim: Robin Williams, Promoted Tweets, a Viral Challenge, Cozying Up to Business, More...

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    See how the 'Net and brands celebrated Robin Williams's colorful life. Find out how many marketers have dived into Promoted Tweets, what online challenge is going viral, and how YouTube and LinkedIn plan to cozy up (even more!) to businesses. Skim for your weekly fix.

  • Do You Know Where All Your Sales Are Coming From?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you use "the last click" to measure your campaign's successful? You shouldn't. Instead, you need to be able to accurately attribute the sale to all the marketing efforts that contributed to it.

  • Chromebook Sales Expected to Nearly Triple by 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Sales of Chromebooks will reach 5.2 million units in 2014, a 79% increase from 2013 levels, according to a recent report from Gartner.

  • What the ALS Ice Bucket Challenge Can Teach Us About Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    The ALS Ice Bucket Challenge has turned into a viral phenomenon—and a case study for marketers looking to capture audiences' attention. Here's what it can teach us (or remind us) about content marketing.

  • Nine Ways to Improve Your Email Deliverability

    Article

    CONTENT TYPE: Article | TOPIC: None

    Email marketing is like driving a car, right? You don't need to know how it all works, you just use it. Except when it breaks down... and then you wish you knew more! So let's take a look under the hood of email delivery.

  • Back-to-School Shopping Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Just over half (51.2%) of parents in the United States say they begin back-to-school shopping in August, according to a recent report from Offers.com.

  • Introducing the Finalists for MarketingProfs' Second Annual Bright Bulb B2B Awards

    Article

    CONTENT TYPE: Article | TOPIC: None

    The MarketingProfs Bright Bulb B2B Awards celebrate the excellence, innovation, and brilliance of today's B2B marketers, agencies, brands, and marketing campaigns. Here's a look at our 2014 finalists.

  • How SMB B2B Marketers Can Improve Lead Turnover by Using Big Company Tactics

    Article

    CONTENT TYPE: Article | TOPIC: None

    These tips provide a framework for scaling lead generation strategies as overall business objectives evolve. They also constitute a coordinated, measurable effort that can result in a dramatic pipeline uplift.

  • Finding Your Niche With 'Fractal Marketing': Andrew Davis Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Marketing expert and bestselling author Andrew Davis talks about niche marketing, brand partnerships, and ways nonprofits can get free marketing advice.

  • Customer Service via Facebook: Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands responded to 67% of the questions posted to their Facebook Pages by consumers in the second quarter of 2014, according to a recent report from Socialbakers.

  • Five Ways Marketers Can Benefit From Online Reviews

    Article

    CONTENT TYPE: Article | TOPIC: None

    Online reviews and other feedback mechanisms can be used to improve nearly all parts of a business, from the quantitative (like higher ROI) to the qualitative (like building trust). Here are five ways to start making reviews work for you.

  • What I Learned About Building a Content Presence by Pushing on the Flywheel

    Article

    CONTENT TYPE: Article | TOPIC: None

    Over the past 18 months, I've been doing small things here and there to keep the flywheel of my career in motion. Now, it's spinning fast and delivering results. But it didn't happen overnight.

  • State of Search Results: Budgeting Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    As search marketing's importance increases, more companies need to create room in their budget for search marketing. But are they doing so?

  • The Four Types of Small Business Owners

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Small business owners generally fall into one of four attitudinal segments—Freedom Seekers, Passionate Creators, Struggling Survivors, and Legacy Builders—each of which has its own unique mindset and behaviors, according to a recent report from Infusionsoft and Audience Audit.

  • In the Content Marketing Kingdom, Third-Party Experts Rule

    Article

    CONTENT TYPE: Article | TOPIC: None

    The implied endorsement of third-party experts holds much more weight than anything a company can say about itself. Learn where to find those experts, how to woo them, and how to make the most of their reviews.

  • Three Reasons Why You Need Voice-to-Voice Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you don't have call tracking in your current marketing arsenal, you're probably cutting off your most eager customer prospects. Here's why.

  • The 10 US Brands With the Most Positive Buzz

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Amazon was the US company with the most positive "buzz" in the first half of 2014, according to a recent report from YouGov.