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It's no secret that the business world is slow to change. Sure, it has made the evolution from typewriters to computers for word processing, and from snail mail to email for written communication. But in regard to the core of doing business—from the methods and measurements that are used to the way departments are siloed—many 21st-century companies might as well be stuck in the Stone Age. And now that the recession has set in, this unwillingness to replace old business models, strategies, and metrics with new ones is causing some companies hardship and leading many others to their deaths. Given the gloomy circumstances many businesses find themselves in today, I ask CEOs and marketing executives to reconsider one popular metric: Return on Investment (ROI) as a resource-allocation tool and measure of performance (including marketing productivity).

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Oprah tweets, Ashton bests CNN, and even my hometown cops have an account. I'm talking about , of By this point, you are likely well aware that Twitter is a big deal. You know that it is more than a bright and shiny new toy. You know that it's a valuable tool that can help businesses

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Here are some takeaways on a speech by C. K. Prahalad speaker at the World Innovation So we are beginning to see the impact of current economic crisis. The bad news is there is going to be significantly more regulation in the future but the good news is there is a tremendous access to global talent

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Community .... the cultivated group of loyal users that you've built your platform around and equally, have helped you get your site to where it is today. Many of them have been through the same ups and downs that you have gone through; the outages, feature releases, issues, and the big media press mentions. They're as

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Whether it's due to constant stability or tweaking the site's functionality, Twitter has constantly found a way to irritate it's unusually loyal users. This week's dustup over Twitter suddenly changing which replies you can see has me wondering, how much longer will Twitter's loyal user base stick with the I've blogged about this several times before,

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The hospital gown has been around for centuries. It's no news that the ill-fitting, dignity-stealing flimsy covering clearly needs an The problem is, the way products are designed and redesigned needs an over-haul as well. In the case of this hospital gown, The Wall Street journal, in this , outlines the ill-fated 2.5 year process that

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If anybody missed it, a few days before Earth Day last month, Pepsico FritoLay gave an interesting glimpse into its new packaging for its SunChips brand in a splash of TV ads. An empty SunChips bag slowly deteriorates on the ground before the viewer's eyes. The biodegradable bag is SunChips will be packaging its healthier-for-you snacks

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Takeaways on a speech by Dr Vijay Govindarajan speaker at the World Innovation When you visualize your strategic plans visualize your plans in 3 Box 1 - Managing the Box 2 - Forgetting the Box 3 - Creating the Most organizations over focus on Box 1! And strategy is really about Box 2 and Box Strategy

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A business can easily charge more when a person super-sizes their meal. Yet it's not so easy for companies that charge more due to a person's size. And a company can charge higher fees for users needing more bandwidth when hosting multiple Web sites. But it becomes very tricky when a company scales its prices according

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The first few months of 2009 have already been tumultuous for reputations. So what can be done? Below, some of the findings of that online-reputation study as they relate to seven realities of managing online reputation in today's world—and some solutions to strengthen your reputation in the months ahead.

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For decades, the prevailing wisdom was that nonprofits should learn from for-profit enterprises how to become "more businesslike." Many nonprofits thus embraced best practices in branding, marketing, service delivery, money management, and leadership. They have also learned how to keep different business models running simultaneously. To be successful in all these endeavors has required nonprofits to develop approaches and skills—particularly in communication and branding—that (surprise!) for-profits can now learn from.

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Capturing the experiences of your most successful customers not only boosts your credibility but also educates buyers and shows them the payoff of your solutions. Here are 25 ways to use customer success stories in your sales and marketing to increase buyers' trust.

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Today's buyer is in control. This transition means that our sales teams are no longer required as a conduit of information. Industry websites, vendor sites, blogs, social media, and search all make the required information readily available and, by doing so, leave the sales representative out of the room. As a result, it's impossible for the sales rep to read a buyer's physical body language to understand what aspects of a message are of interest and determine whether the prospect wants to move forward. Marketing teams must therefore instead read a buyer's digital body language—his or her Web activities, email responses, search activities, and engagements in events and demos—to understand what messages are working.

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Companies are still struggling to determine social media ROI. There are some quantifiable metrics that are being used to determine ROI such as keyword rankings, site traffic, conversion rates, sales, etc. However we're still missing a piece of the The reason why it's difficult for a lot of companies to calculate their social media ROI actually