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CONTENT TYPE: Chart | TOPIC: Social Media Marketing

In the aftermath of the devastating Jan. 12 earthquake in Haiti, much of what people are learning about the quake is coming from social media––with Twitter posts the leading source of discussion, followed by online video, blogs, and other online boards/forums, according to The Nielsen Company.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Though the US accounts for 50.1% of all Twitter users––down from 62.1% in June 2009––Twitter use elsewhere, particularly Brazil, Germany, and Indonesia, is quickly growing, according to a study by Sysomos.

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CBS is the new top "must-keep TV" brand in America , chosen by 49% of viewers, and narrowly beating its rival ABC (48%), which had led the pack as the top brand for two years, according to a survey of US consumers by SRG. FOX is now in the third spot (44%), followed by NBC (42%).

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Google continued to dominate search, accounting for 72.3% of all US searches in the four weeks ended January 2, 2010, up 1% from a month earlier, according to Experian Hitwise. Yahoo followed with 14.8% of searches, Bing with 8.9%, and Ask.com with 2.5%.

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Nearly one-half (45%) of cable TV advertisers plan to increase ad spending on the ESPN Sports Network in the next 12 months, and 40% plan to allocate more spend on the Discovery Channel, according to Beta Research.

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Paid-search spending worldwide by US-based high-tech and consumer-electronics advertisers grew 16.6% in the fourth quarter of 2009 over third-quarter levels, after having grown 7.7% in the third quarter, according to a study from Covario.

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Seven out of ten (70%) of Americans say it's more difficult to get rich today than it was in the past, compared with 38% who said the same in 1999––a year dominated by the dot.com bubble––according to a survey conducted by Princeton Survey Research Associates International on behalf of Bankrate.com.

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B2B marketers who develop consistent lead-management processes––along with careful investments in automation––achieve stronger, more qualified sales pipelines, according to interviews conducted by Forrester Consulting on behalf of Silverpop.

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Over the past 20 years (1990-2009), the Super Bowl has generated $2.17 billion of network sales from a total of 210 different advertisers and more than 1,400 commercial messages, according to TNS Media Intelligence.

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A record high of nearly 31 billion videos were delivered to more than 170 million US Internet users in November 2009, according to comScore.

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Over one-half of surveyed consumers across 11 countries used their mobile phones during the 2009 holiday shopping season for in-store activities such as comparison-shopping and getting peer feedback, product information, and coupons, according to a study from Motorola.

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Despite the rising prominence of new media, newspapers and other "traditional media" still generate the bulk of original news that gets to US consumers, according to a study by the Pew Research Center.

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Americans consumed 34 gigabytes––and 100,000 words' worth––of information per day in 2008, with traditional media, including radio and television, accounting for 60% of that information, according to research from University of California, San Diego.

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The consumer electronics industry is forecast to reach nearly $166 billion in US shipment revenues this year, with the wireless handset category as the primary revenue driver, according to the semi-annual industry forecast by the Consumer Electronics Association (CEA).

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Display advertising is forecast to grow 13% in 2010 after a dismal performance in 2009 (down approximately 5% in the US), while US search advertising is forecast to grow 13%, up significantly from 2009's roughly flat year, according to research from JP Morgan.

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Mobile browsing accounted for 1.35% of all Web browsing worldwide in December, up some 20% from 1.12% in November, with Google's Android operating system the largest percentage gainer during the month, according to data from Net Applications' HitsLink Market Share

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The top Internet audio network in listenership volume in November was Pandora Corporate, but the network with the most stickiness (average time spent listening) among the top 20 was fourth-place Citadel Broadcasting, according to Ando Media.