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  • 10 Ways to Make Your Blog Less Sucky

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Blogging can be powerful and effective only when it's done well. Learn 10 essential tips for writing killer posts that will attract readers—and keep them coming back for more.

  • For Teens 'Going Online' Usually Means 'Going on Facebook'

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media use has become so pervasive in the lives of American teens that having a presence on a social networking site, Facebook in particular, is almost synonymous with being online, according to a report by Pew Research.

  • 12 Ways to Improve Social Media Marketing in 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    MketingProfs blogger Megan Leap shares the 12 big ideas for improving B2B social media marketing from the experts—our SocialTech 2012 Program Advisory Committee.

  • 10 Ways to Own Page One of the Google Search Results

    Article

    CONTENT TYPE: Article | TOPIC: None

    With the rise of mobile search and social media, local Web-presence optimization is crucial for small businesses. Learn how to secure a top spot on Google's search results—and knock out the competition.

  • Top US Brands Getting Strategic About Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Over the past year, America's top brands have made improvements in how they use online branded communities to reach their customers, but some opportunities for engagement remain untapped, according to a new report by ComBlu.

  • Delivering on the Promise of Marketing Automation

    Article

    CONTENT TYPE: Article | TOPIC: None

    More and more organizations are investing in marketing automation platforms. Is yours one of them? If so, learn how to select the right one, plan for its adoption, and avoid common implementation pitfalls.

  • Video Viewers Watching Longer via Tablets, Sharing More on Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Tablet users spent nearly 30% more time per session than desktop users watching online videos in the third quarter of 2011 and they were twice as likely as desktop viewers to complete those viewing sessions, according to Ooyala's Video Index Report. In addition, Facebook was the most popular way to share video content, nearly nine times more popular than Twitter.

  • Marketing Smarts: Saving Non-Profits from Zombie Ideas!

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    People running nonprofits are under attack by zombies! Idea zombies, that is. That was the topic of John Haydon's session at the recent BlogWorld Expo, and the starting point of our conversation in this episode of Marketing Smarts

  • A Case Study in Landing Page Optimization: How to Double the Impact of Your Budget

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Need help boosting your landing page conversions? Learn six landing page optimization principles that helped one website nearly double its conversion rate...

  • Search Rankings: Google Widens Lead Over Yahoo

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Sites led the US explicit core search market in October 2011 with 65.6% of search queries conducted, up 0.3 percentage points (PPs) from September, followed by Yahoo Sites with 15.2% (down 0.3 PPs) and Microsoft Sites with 14.8%, according to data from comScore.

  • May the Force Be With You: Movie Quotes & Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    MketingProfs blogger Steve Olenski has some fun with the American Film Institute's Top 100 Movie Quotes. How do these relate to social media? Read on to find out.

  • 12 Marketing Predictions for 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    2011 ushered in a host of changes in marketing, affecting social media, search, and customer relationships. What digital changes and trends should forward-thinking marketers anticipate in 2012?

  • Branded Magazine Apps Quick, Easy, and Engaging

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    People who read B2B, consumer, and association magazine apps cite portability, speed, and 24/7 access to content as the top 3 motivators for magazine app readership, according to a new survey from Texterity.

  • Five Ways Your Loyalty Program Can Deliver the 'Wow' Factor

    Article

    CONTENT TYPE: Article | TOPIC: None

    To deliver the critical wow factor that draws people into loyalty programs and keeps them there, marketers must get inside customers' heads to identify what motivates them. Learn five key points about driving customer behavior.

  • Most Young Adults in US Own a Smartphone

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Adults age 25-34 have the highest level of smartphone ownership in the US: 62% owned a smartphone as of the third quarter of 2011, compared with 43% among mobile phone subscribers of all ages, according to data from Nielsen.

  • 10 Ways to Break Your Email Subscribers' Hearts

    Article

    CONTENT TYPE: Article | TOPIC: None

    What breaks your heart in an email? MarketingProfs blogger Megan Leap asked our LinkedIn and Facebook friends to get the scoop about what makes email subscribers cry.

  • Nine Essential Skills for Any Public Relations Professional

    Article

    CONTENT TYPE: Article | TOPIC: None

    If staying current in today's PR world is important to you, adopt the famous aphorism "Learn as if you were to live forever." This article highlights skills that remain essential—and some new skills you'll need for future PR success.

  • Radio Ads Boost Brand Affinity, Positive WOM

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    People who are exposed to radio ad campaigns demonstrate high levels of engagement with brands at all stages of the purchase funnel, and particularly across metrics such as brand affinity and advocacy, according to a study by Ipsos OTX MediaCT in partnership with Katz Marketing Solutions.

  • The Evolution of B2B Marketing: Why Generating Leads Isn't Enough Anymore

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's B2B marketers can't focus only on generating leads and turning them over to Sales. To get results, they need to create effective, targeted programs that hit the right people via the appropriate channel. Here how.

  • Cyber Monday Most Profitable Day for Online Retailers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    If the 2011 holiday shopping season follows the trends of the 2010 season, consumers are likely to start searching online for holiday gifts early this year and Cyber Monday will edge out Black Friday as the most profitable day for online retailers, according to data from Marin Software's 2011 Online Marketer's Guide for the Holidays, a series of recommendations for online retailers based on 2010 holiday shopping data.