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  • How to Share Content Responsibly and Avoid Putting Your Organization at Risk

    Article

    CONTENT TYPE: Article | TOPIC: None

    You love sharing content—from articles and videos to posts and photos—across the Web and with colleagues. Chances are, though, you're spreading copyright-protected material—and increasing your risk of infringement.

  • Three Signs You're Ready to Focus on Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    What are the signs that your agency can being implementing a successful content service offering? Here are three important ones to ponder.

  • Website Optimization: Marketers' Top Goals and Areas of Focus

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketers say increasing lead generation and traffic volume are their top website objectives in 2014, according to a recent report from Ascend2.

  • How Canada's Anti-Spam Law Will Affect Email Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Canada's anti-spam legislation (CASL), which is set to start going into effect on July 1, will likely have a significant impact not only on email marketers based in Canada but also on marketers in other countries, according to a recent report from CakeMail.

  • Hyper-Personalization? Forget the 'Hyper' and Just Be Personal

    Article

    CONTENT TYPE: Article | TOPIC: None

    Hyper-personalization is the latest buzzword—as if it's no longer enough to be personal... you have to add some hyperbole to it. What you really need to do is engage in conversation with leads and customers.

  • #SocialSkim: Trends, High-Quality Visuals, Optimized Twitter Tracking, Apple's Plans, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Talk about a busy week in social business! Score a handy new trend-brainstorming tool. Find out how Instagram is making high-quality visuals easier to produce and share. Get tips on how to optimize Twitter tracking and shares. And see how Apple plans to change the way we work... again. Skim to stay in tune.

  • The Silver Linings of Social Media Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Don't let the fear of making mistakes keep your business from trying new things in social media. Mistakes happen... You just need to look for the silver lining when they do.

  • How People Use Different Social Networks in Different Ways

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    People who join multiple social networks tend to engage with distinctly different groups of people and content topics on each platform, according to a recent report from 140 Proof and IPG Media Lab.

  • How Brands Can Reach New, Younger Audiences With Social Media Branding

    Article

    CONTENT TYPE: Article | TOPIC: None

    Older brands that have been deeply entrenched in conventional marketing plans for years, sometimes decades, often have difficulty wrapping their heads around how to begin crafting a powerful online strategy.

  • Five Things That PR Agencies Need to Future-Proof

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is your PR agency in danger of becoming obsolete? Here's a look at five areas that you should update immediately and reasons why those areas will emerge as influential in the next 12 months.

  • Are CMOs and CFOs Aligned?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Chief marketing officers and chief financial officers agree that they should be on same page with each other: 77% of CMOs and 76% of CFOs say such alignment is highly important, according to a recent report from Active International.

  • What Net Promoter Gets Wrong About Customer Sentiment (and What to Do About It)

    Article

    CONTENT TYPE: Article | TOPIC: None

    The popular Net Promoter Score is easy to use, despite flaws that make it an unreliable indicator of overall customer sentiment. Here's a look at its inherent flaws and what marketers can use instead of NPS.

  • The Right Video Content for Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    To draw attention to your brand, video footage must visually engage viewers and provide them with meaningful information. Here's how to get the most out of stock video.

  • Customer Frustration and Business Vulnerability: Stephen Beck Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Change expert and business consultant Stephen Beck discusses how focusing on customer frustration and business vulnerabilities can help you grow your company.

  • The Most Important Social Network for Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    B2C marketers say Facebook is the most effective social network for their business, whereas B2B marketers cite LinkedIn, according to a recent report from Social Media Examiner.

  • What Every Marketer Should Know About Print Design

    Article

    CONTENT TYPE: Article | TOPIC: None

    Print marketing works best when designers and marketers can easily work together. So both need to know at least the basics of each other's craft. Here are print design essentials that all marketers should keep in mind.

  • Content, Social, and Video in the Tech Purchase Process [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The more an IT decision-maker (ITDM) knows about a vendor's product, the more likely he or she is to purchase it. Here's a look at how ITDMs educate themselves and how you can best reach them.

  • What Advertisers and Publishers Need to Know About the Just-Introduced iOS 8

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Mobile app publishers and advertisers will want to know about the following new features announced by Apple at the 2014 Worldwide Developers Conference (WWDC).

  • Marketing Email Benchmarks: Open Rates, CTRs, Device Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing email volume fell more than 20% in the first quarter of 2014 compared with the mailing-heavy fourth quarter of 2013, but both average open and unique click rates increased, according to a recent report from Yesmail.

  • The Psychology of Sharing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    What types of people are most likely to share content online—and why? Check out this infographic to find out more about social sharers, including their reasons for sharing and the ways they share.