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  • Chips For Humanity: How Frito-Lay Earns Market Share

    Article

    CONTENT TYPE: Article | TOPIC: None

    I am intrigued by . Having not eaten a Frito for years, I must say that the endeavors of this brand compel me to once again munch a Two recent activities in particular are brilliant. Yes, of course, for the actions, but most importantly for the intent and motivation that guide their First; parent company 's

  • When Strategic Planning Gets Locked in the Basement

    Article

    CONTENT TYPE: Article | TOPIC: None

    Strategic planning helps marketers answer what to sell, who will buy it, and how to beat competitors in the marketplace. However, in today's volatile and chaotic marketplace, some executives argue that it's better to "fly by the seat of your pants" and skip forecasting. What happens when strategic planning is locked in the basement? Let's look

  • The Year of Mobile Marketing (Finally)

    Video

    CONTENT TYPE: Video | TOPIC: None

    Year after year for the past several years, pundits have prognosticated the rise of mobile marketing. But with recent developments in the mobile space, it seems the prediction is now reality.

  • Ads Interesting, Not Influential; TV Ads Most Helpful

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite being daily exposed to dozens of ads—including on television, in print, and on the Web—most Americans (55%) say they find advertising to be interesting ("very" or "somewhat"), though fully 41% say it is not interesting, a recent poll found.

  • McDonald's Debuting New Premium Burgers in this Economy?

    Article

    CONTENT TYPE: Article | TOPIC: None

    What gives? Wouldn't you think this would be the worst possible time to for McDonald's to launch more expensive Angus burgers? Will premium products of any sort sell in this tight economy? Obviously, McDonald's is betting these After years of testing its premium Angus burgers in 1000 of its restaurants in a cross section of cities

  • Why BusinessWeek Matters (from a Former BW Writer)

    Article

    CONTENT TYPE: Article | TOPIC: None

    The news that BusinessWeek is now up for sale puts to rest any doubt that traditional publications are in a death spiral. This may be old news to my counterparts in Silicon Valley, who have been writing off "traditional publications" for years. But I always felt there would be a handful of business publication stalwarts–BW, the

  • The New Direct Mail: Five Tips to Turn Print Campaigns Into Gold

    Article

    CONTENT TYPE: Article | TOPIC: None

    Twitter and Facebook might make for captivating marketing headlines, but the same savvy Chief Marketing Officers who are embracing social media are also quietly reinventing a less-buzzy marketing technique: direct mail.

  • Creating Compelling Value Propositions Can Be Fun

    Article

    CONTENT TYPE: Article | TOPIC: None

    It can be hard for companies—especially those that have a steady stream of paying customers—to exert the discipline to explore new markets that may be more profitable. But companies that do invest the effort to hone and validate their value propositions always get a huge return on their investment.

  • A Two-Step Process for Launching Successful Email-Marketing Campaigns: Find Your Voice, and Segment

    Article

    CONTENT TYPE: Article | TOPIC: None

    Email is one of the easiest, most affordable, and most effective marketing tools out there. Nonetheless, launching an email-marketing program can seem a daunting challenge, especially for time-strapped entrepreneurs and small-business owners.

  • How to Bridge the Marketing-Staffing Gap

    Article

    CONTENT TYPE: Article | TOPIC: None

    If the company you work for is like many companies in today's economic climate, it isn't hiring too many people and its marketing budget has been cut. Employees are being asked to do more with less. Now more than ever, however, marketing efforts are needed to drive sales. What options do companies have to get all the work done and drive business growth?

  • Introducing the Social Media Summer Series

    Article

    CONTENT TYPE: Article | TOPIC: None

    Last week, my friend Jason Baer on Twitter, "People are going to freak out when they see the 8-part Art of Social Media webinar series that @marketingprofs has cooked up. Amazing Well, prepare to Or at least be psyched that this week we launch an 8-week Social Media Summer Series that we believe really connects the

  • What I Did on My Summer Vacation (Got Aggravated with the Airline, the Travel Agency, the Online Photo Company...)

    Article

    CONTENT TYPE: Article | TOPIC: None

    What's going on in ? It's awful out there. First, it was the fiasco with the airline and the travel agency that booked our flights, followed by a ridiculous experience when I tried to print our vacation photos. Thank goodness we had a good time at our destination, 'cause traveling Aside from experiencing catharsis in writing

  • Social Media Popularity Skyrockets

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social networks have exploded in popularity in the past year: More than 4 in 10 (43%) among those who are online now use social networking sites, such as Facebook, MySpace, and LinkedIn—up from 27% a year ago.

  • Bada-Bing! Microsoft Scores Search Share

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google accounted for 74.04% of all US searches conducted in the four weeks ended June 27, followed by Yahoo Search at 16.19%, the recently launched Bing at 5.25%, and Ask.com at 3.15%, Hitwise reports.

  • Are You a Jack/Jane of All Marketing Trades?

    Article

    CONTENT TYPE: Article | TOPIC: None

    As marketers, sometimes we are siloed in one area or a few areas during our careers. For example, there are branding, lead generation, PR, sales, supply chain and product marketing experts. Some companies favor hiring an expert or specialist versus "a of all trades" when it comes to hiring or developing their marketing departments. Specific experts

  • Ad Spend Plunge Slows: Recovery in 2010, Growth in 2011

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    ZenithOptimedia revised downward its forecast for global ad expenditure growth in 2009 to -8.5%, from its April prediction of -6.9%, after Q1 came in below its predictions, the firm announced this week.

  • Runs on Dunkin' with the iPhone?

    Article

    CONTENT TYPE: Article | TOPIC: None

    "America Runs on Dunkin" goes the tagline. Now, apparently, Dunkin' Donuts has added a new , that is being touted by the company as a new venture in social media, as recently reported MediaPost'. "The designated 'runner' can now initiate a group order through the site via computer, mobile device or a free iPhone app downloaded

  • Google's Secret Weapon: Chrome OS for PCs

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    "The operating systems that browsers run on were designed in an era where there was no web. So today, we're announcing a new project ... the Google Chrome Operating System. It's our attempt to re-think what operating systems should be."

  • What Will Your 2009 Legacy Be?

    Article

    CONTENT TYPE: Article | TOPIC: None

    I predicted back in January that 2009 would be the year of the email marketer. Times got rough mid-last year and executives were scrambling to maintain revenue and keep customers happy. With email marketing's high ROI and low investment - and seemingly endless capacity for earning higher and higher revenue from the same database - we

  • Forget Social Media ROI, What About Marketing Accountability?

    Article

    CONTENT TYPE: Article | TOPIC: None

    There has been a lot of much needed discussion around social media ROI but I think this is just a small topic in the overall world of marketing accountability. Here are a few things for you to A study by the CMO council found that LESS than of top technology marketers surveyed had developed "meaningful, comprehensive