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Have you heard this one? "All the research shows that companies that spend on marketing during a recession come out ahead of the competition as the economy rebounds." It's a catchy buzz phrase—and if people believe it, even better. But here's the thing: What research, exactly?

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It might sound counter-intuitive, but "sweating the small stuff" is actually a recipe for success. In fact, it can be one of best weapons in your business arsenal.

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Harris Interactive's latest EquiTrend study bears out conventional marketing wisdom in a recent MediaPost Poor Economy Heightens Brand . The when the economy turns sour, consumers "tighten their grip on brands they are loyal to; they don't run to the label with the lowest price." Couldn't have stated this more succinctly if I When the economy

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It's bad enough that society is already suffering from MDD (Media Deficit Disorder) .... a modern day, technology-led version of ADD. We can't seem to do any one particular task well anymore, because we're so busy juggling multiple things at the same time. Our attention spans have shrunk to the size of a newt. We can't

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Those of you who attended the MarketingProfs B2B this week got a chance to see Steven Berlin s Monday keynote. As it turns out, it was amazing timing, since Steven's cover on Time magazine debuted only a few days The cover featured a tweet Steven posted on Twitter about the cover story he wrote for Time,

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If you attended the MarketingProfs B2B earlier this week, and you blog about it, you could win a pass to our Digital Marketing Mixer this fall in We are looking for blog posts (both video and text) that talk about the 2009 B2B Forum in Boston, and will award special recognition to posts according to the

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Social marketing gives us that giddy combination of exciting and terrifying. Makes your heart thump. Some people think that email marketing by comparison is old-school and boring. I say there is nothing sexier than the high revenue and ROI from the email No need to take sides, my friends. Email and social marketing work best together,

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The short answer is .... In a recent article in the NY Times called Tweeting Your Way to a . They talk a lot about people who have found a new job Tweeting for an employer. Social Media roles are opening up in many firms and the Twitterati that have a combination of public relations, analyst

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Economist Jeff Rubin, author of Why your world is about to get a whole lot Oil and the end of was interviewed on CNN's "Your Money" this past weekend... and guess what? Our lives are about to change. "Our cars, our homes, our whole world has been getting bigger in the cheap-oil era. Now it is

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If you have never seen this web page - you should! With legions of Twitter-ers on staff - 432 to be exact - Zappos make customer service easy, decentralized, and inexpensive. But that begs the question - what impact will Twitter have on today's customer contact History would tell us that just like the days when

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Retailers did everything possible to attract buyers over the holidays. From educational sessions to discounts and coupons, and special offers, retailers used their ingenuity and marketing smarts to make the best of a dismal season. Nonetheless, numbers were down and every indicator pointed toward an even gloomier 2009. Perhaps the very profile of the retail environment has shifted as consumers settle in for what may be a protracted economic change. Here are some smart, manageable tips on how to survive through the second half of the 2009 buying season and keep your business on track.

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Disconnects are a big cause of strategy failure. You think you've communicated well, then find out you have—just not to your target audience. Or maybe at the end of a long research session, you realize that input from colleagues in the company's Ohio office was critical to your strategy, yet was overlooked in favor of input from more-assertive colleagues in the New York office. There are five major disconnects that consistently trip up strategy implementation.

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When it comes to email subject lines, the Golden Rule hasn't changed: Tell what's inside, don't sell what's inside. If you have something to sell or a message you want to get across, that subject line better be good... or else your prospects might head to a different neighborhood.

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If you're like most online marketers, you may not realize that some of the technologies that power your website can be critical tools for improving the effectiveness of your marketing efforts. For example, did you know that you can use data from your site-search solution to create emails with lists of popular products that match your customers' preferences? The result: stronger brand visibility, higher conversions, and a more engaging customer experience.

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Mashable , "Is social media making corporate Web sites irrelevant?" and points to a Facebook Page set up by Vitamin . Paul Dunay, in a recent MarketingProfs Daily Fix , asks,"With Facebook Pages, who needs a Following suit, I ask the question, should a Facebook Page be part of your online marketing strategy? Echoing the above