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If you have never seen this web page - you should! With legions of Twitter-ers on staff - 432 to be exact - Zappos make customer service easy, decentralized, and inexpensive. But that begs the question - what impact will Twitter have on today's customer contact History would tell us that just like the days when

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Retailers did everything possible to attract buyers over the holidays. From educational sessions to discounts and coupons, and special offers, retailers used their ingenuity and marketing smarts to make the best of a dismal season. Nonetheless, numbers were down and every indicator pointed toward an even gloomier 2009. Perhaps the very profile of the retail environment has shifted as consumers settle in for what may be a protracted economic change. Here are some smart, manageable tips on how to survive through the second half of the 2009 buying season and keep your business on track.

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Disconnects are a big cause of strategy failure. You think you've communicated well, then find out you have—just not to your target audience. Or maybe at the end of a long research session, you realize that input from colleagues in the company's Ohio office was critical to your strategy, yet was overlooked in favor of input from more-assertive colleagues in the New York office. There are five major disconnects that consistently trip up strategy implementation.

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When it comes to email subject lines, the Golden Rule hasn't changed: Tell what's inside, don't sell what's inside. If you have something to sell or a message you want to get across, that subject line better be good... or else your prospects might head to a different neighborhood.

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If you're like most online marketers, you may not realize that some of the technologies that power your website can be critical tools for improving the effectiveness of your marketing efforts. For example, did you know that you can use data from your site-search solution to create emails with lists of popular products that match your customers' preferences? The result: stronger brand visibility, higher conversions, and a more engaging customer experience.

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Mashable , "Is social media making corporate Web sites irrelevant?" and points to a Facebook Page set up by Vitamin . Paul Dunay, in a recent MarketingProfs Daily Fix , asks,"With Facebook Pages, who needs a Following suit, I ask the question, should a Facebook Page be part of your online marketing strategy? Echoing the above

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How important is social media monitoring to your company? Do you feel your company is adequately measuring its social media campaigns? What are the biggest hurdles to this type of These are some of the survey questions we hope you'll help us answer as part of an upcoming special report MarketingProfs is putting together on social

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Breaking the Curse of the Corporate Perfectionist I knew I would struggle when I started blogging a few years ago. I blame my years of journalism work. Sentences had to be carefully crafted, and words chosen carefully. My first editor at BusinessWeek told me, "Magazine real estate is precious. Use it Now we live in a

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Since I'm fairly new on Twitter and still trying to sort it , an article in the current issue of Advertising Age caught my eye. "Michelob joins keg party at Twitter, but will its tweets draw heat?" asks the headline, while the subhead makes reference to the age-verification problems that added to Anheuser-Busch's decision to pull

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In this Marketing Over Coffee we discuss Google, Social Signals and Confirmed Opt-in..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology Direct Link to Show length SMX - Twitter & social signals are now mandatory for advanced

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Most of the data that is standard in email marketing reporting is of little value to executives. Very few executives give a hoot about opens and clicks. In fact, very few marketers even look at their email system reports I can't make this stuff !). Precisely because they aren't helpful in telling a story about how

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I just returned from The Twitter , held in Mountain View, CA, last week. BTW, despite indications to the contrary, it was the first Twitter for business conference. (Not exactly the same focus as , but business-centric The main takeaway for me is that Twitter IS a tool businesses should and will be There are ample

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Marketing executives should have a pulse on shifting consumer preferences, macro-economic conditions and emerging competitors. However, in forecasting the financial crisis of 2008 and beyond, most marketers (and economists for that matter) failed to accurately "call" the collapse, even though signs of catastrophe were Does marketing have a leadership role in influencing business strategy, and if

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For many years now, I have bellowed a mantra to anyone who will listen. In order to succeed, charities must operate with the head of a business and the heart of a I can't count how many times I've seen nonprofit professionals cringe at the thought of adopting a business mindset. Sometimes, it's their own personal

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Everyone's looking to do more with less these days. After comparing the cost of postal mail (about a dollar apiece) with the cost of email (about a penny apiece) any B2B marketer is going to prefer using email as the medium for staying in touch with current customers and inquirers. No-brainer, right? But here's the rub: Most B2B companies have email addresses for only a fraction of their customers. And, even worse, if their privacy policies call for opt-in, only a fraction of that fraction are emailable. So, what are the options for business marketers to increase their customer coverage via email? Here are four approaches that can work.