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  • Social CRM: Measuring Relationships (the Wrong Way, and the Right Way)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you've invested a lot in social media, you hopefully have a growing number of people talking about you. If so, who are they? Which ones are driving the conversation? Do your social CRM measurement tools tell you anything?

  • Forrester: User Attitudes Toward Email Improving

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Attitudes toward email marketing have improved over the past four years: Consumers delete fewer promotional email messages without reading them and are more likely to forward such messages to others, according to a report by Forrester Research.

  • Home Sweet Home: Businesses Bringing Production Back to the U.S.A.

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch discusses the advantages that some businesses are finding in bringing production back to the United States.

  • Just What Do Marketers Do, Anyway?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Product value isn't defined by quality or price; it relies on marketing and customer insight. Without them, a $1,000-a-minute violinist is a $32-a-day subway performer. Learn to find your $1,000-a-minute market.

  • Google Android Overtakes RIM, Apple

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Android surged past RIM BlackBerry to become the most popular smartphone platform in the US, accounting for 31.2% of market share as of January 2011, up 7.7 percentage points from the previous three-month period, according to data from the comScore MobiLens service.

  • Because I Said So: Who Knows What's Best for Your Product?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Alan Belniak shares how being an impassioned marketer is good---except when it clouds your judgment about making marketing decisions.

  • You Scratch My Virtual Back, I'll Scratch Yours

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Duncan Heath of Extreme Sports Trader shares how customers pay businesses with Facebook Wall posts, blog posts, etc. for services.

  • Secrets of Case Study Winners: How B2B Marketers Can Create Successful Programs

    Article

    CONTENT TYPE: Article | TOPIC: None

    Though social media has brought clients and vendors together, it's still a tough sell to get clients to agree to do case studies. But the B2B marketers who produce dozens of case studies know a few secrets... and this article shares them with you.

  • Retail Offerings on Facebook Up 60%

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Retailers ramped up product offerings on Facebook in 2010: Some 7.6 million products—valued at roughly $3.78 billion—were offered on Facebook via SortPrice-built storefronts in 2010, up 60% from the 4.6 million products offered in 2009, according to a report by SortPrice.

  • SEO Must-Know Basics: The Hows and Whats

    Article

    CONTENT TYPE: Article | TOPIC: None

    Search engine optimization (SEO) is a common theme of website-redesign projects these days. RFPs dedicate entire sections to the topic, but it's still confusing to some. Here are the must-know, fundamental basics of SEO.

  • Deal-a-Day Spending to Reach $3.9B by 2015

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    US consumer spending on deal-a-day offers is forecast to reach $3.9 billion by 2015, increasing at a compound annual growth rate (CAGR) of 35.1% over the next four years, from an estimated $873 million spent in 2010, according to BIA/Kelsey.

  • Your Vendor-Client Relationship: Is It a Love Match?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Lauren Fernandez discusses the traits of a healthy vendor-client relationship and tips that she learned from her marketing-savvy father.

  • Five Myths About the Youth Market: Busted

    Article

    CONTENT TYPE: Article | TOPIC: None

    The youth market is hotly pursued by scores of brands in so many industries. But the youth demographic is fraught with myths. To help reinvent your marketing efforts and boost results, here are five common myths—busted.

  • Companies Banking on Cloud Technologies to Grow Sales

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    With sales growth the biggest challenge for business leaders in 2011, many say they are planning to deploy cloud technologies this year, hoping to shorten sales cycles and acquire new business, according to a survey from Hatsize.

  • Today's Greatest Marketing Secret: Telling Stories in Eight Words or Less

    Article

    CONTENT TYPE: Article | TOPIC: None

    Humans need their stories to be fast, frugal, and fascinating. That's why marketers need to tell their stories in Micro-Scripts. Learn the greatest marketing secret about your customers that'll get you results.

  • YouTube Tops Facebook, Twitter in User Satisfaction

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although Facebook is the most widely used social networking site in the US, users of YouTube are more likely to recommend that site than users of other popular social media websites—including Facebook and Twitter—are likely to recommend those sites, according to a study by Netpop Research.

  • How to Prevent Your Social Media Strategist From Being Everyone's Lackey

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski offers tips from Jeremiah Owyang's seminar about keeping a social media strategist focused, not troubleshooting.

  • Avoid the High Cost of Untargeted Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Targeted campaigns have become a necessity for companies trying to meet the demand for customer personalization. Learn how to replace your mass outreach with tailored messages that'll reap results and increase brand trust.

  • CMOs: Budgets Shifting; Social Spend, Optimism Up

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though social media spending is projected to constitute a growing share of companies' overall marketing budgets over the next 12 months, CMOs say, integrating social marketing into their overall strategies is still a challenge, according to a survey conducted by Duke University and the American Marketing Association.

  • Use the (Work) Force to Build Brand Awareness

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Jason Miller of Zoomerang shares ideas for companies to empower their employees already using social media to promote the business.