FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Marketers' Biggest Concerns About AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Marketing and comms pros say their biggest concern about using artificial intelligence tools for work is the potential for disseminating misinformation/inaccurate information, according to recent research from The Conference Board.

  • B2B Marketers, the Customer Journey, and Sales | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Customer Experience

    Consider this counterintuitive perspective from this episode's guest: The customer journey is best approached by B2B marketers not from the customer's perspective but from consideration of the touchpoints they, the marketers, have control over.

  • ChatGPT vs. Bard: The Future of Google's Search Dominance

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Google debuted an early AI product, Bard, that isn't quite up to par with its competitors—namely ChatGPT. Will that affect Google's search dominance? This article explores some possibilities.

  • Marketing Has a Data Problem, and Here's What Can Fix It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketing leaders have plenty of data on their plate, but many aren't yet able to convert it into the insight they require to perform better. Get some tactics from this article.

  • The Top 50 Podcasts in the United States [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Joe Rogan had the most popular podcast in the United States in the second quarter of 2023, according to a recent report from Edison Research.

  • Putting Your GTM Plan Together

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    SESSION 4 of 4: You've prepared your product or service, ironed out distribution, banged your marketing funnel into shape, and set up sales enablement content. What's left? Join us for Session 4, where you'll assemble the pieces into a final Go-to-Market Plan.

  • 15 Billion and Counting: The Surge of AI-Generated Images Online

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel.

  • How B2B Marketers Can Leverage Voice of Customer for Business Growth | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Customer Experience

    Marketing Smarts episode guest Nate Brown defines what a voice of customer is and explains best-practices for crafting your voice-of-customer engine. He also tells some stories of mistakes he's learned from and drops some wisdom on customer journey maps.

  • Unleashing the Power of Pillar-Based Marketing: Ryan Brock on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: SEO

    Get ready to forget everything you thought you knew about SEO. Host George B. Thomas and guest Ryan Brock discuss the powerful approach of pillar-based marketing and becoming a topical authority in the eyes of Google.

  • How to Deliver (And Improve) the Connected Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Learn the basics of the connected customer experience and five approaches to delivering omnichannel experiences at every opportunity.

  • Ignite Your Content Strategy: Unleashing AI's Power to Spark Creativity and Productivity at Scale

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Artificial Intelligence

    Generative AI lets you create personalized content quickly. But once you start creating content at scale, you have a lot of digital assets to manage. Discover how AI can assist with these mundane and time-consuming tasks so that you can free up time to focus on the creative side of marketing. Presented by Adobe.

  • Research: Now Is the Time for Brand Marketing (And Why Data Matters for Brand Marketers)

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    When the world gets chaotic, people turn to what feels safe and familiar. A trustworthy, familiar brand can be the bedrock that keeps your business stable.

  • Speed It Up: What Makes Customer Support Experiences Good

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    People say the most important aspect of a good customer support experience is that the company respond quickly, according to recent research from Verint.

  • The Biggest Workplace Red Flags [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Employees and job seekers say micromanagement is the biggest red flag in a workplace, according to a recent survey of workers conducted by Monster.

  • Four Steps to Stronger B2B Case Studies | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    In this episode, business adviser and author Bob Wiesner shares why case studies are important, what we marketers have historically done wrong with our case studies, how to do them right—and so much more.

  • How to Tie Media Pitches to Pop Culture

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    If you find yourself moaning about something "everyone is talking about," it may be a good time to use that something to benefit your PR strategy. Just don't push too far outside your client's wheelhouse.

  • A 'Brand Differentiation Through Experience Innovation' Conversation: Allen Adamson on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    As the world continues to evolve, it's crucial for businesses to keep up. In episode 559 of the Marketing Smarts podcast, George B. Thomas and Allen Adamson discuss the importance of adapting to changing times.

  • The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    You've got a great signup conversion rate! Except... nope, those are full of bots. But what about all that traffic to... nope. Also bots. Sound familiar? Working with the security team can help.

  • Four Questions to Ask to Ensure Marketing Messaging Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    How can you ensure that your marketing campaigns will be engaging, memorable, and compelling? By testing via a "message map" pre-launch. This infographic explains how.

  • Enable Sales to Close the Deal

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    SESSION 3 of 4: Want your best shot at improving sales and gaining market share? Help sales answer buyer questions! Discover what content the sales team needs to engage customers and close the sale... and include that content in your new Go-to-Market Plan.