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  • Having a Data-Driven Marketing Program Helps You Crush the Competition

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most marketers are just beginning to learn "data literacy." But marketers that know where data's coming from and how to wield that data to sell products will be far ahead of their competitors.

  • The Emojis Used Most by Brands in Marketing Messages

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The use of emojis in marketing messages sent by brands via email and mobile has increased 777% since the start of 2015, according to a recent report from Appboy.

  • Facebook Video Marketing Success: Tips for Promotion and Sharing

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Facebook's scale and evolving video publishing platform make it a compelling video marketing option. To succeed in a digital age, marketers need to keep up with the platform's video advertising options.

  • Successful B2B Marketers Know Customer Experience Is a Three-Legged Stool

    Article

    CONTENT TYPE: Article | TOPIC: None

    To be successful in the B2B space, you need to understand how to bridge marketing and service to promote client retention and satisfaction. The key to that understanding is viewing customer experience as a three-legged stool.

  • How Marketers Generate Content Ideas

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketers still develop ideas for content based on intuition rather than research or data, according to a recent report from Rundown.

  • 10 Ways Automated Email Can Wow Your Customers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Emails have the power to wow your customers, but you need to know what kind of emails to send. These 10 tips can help your automated-email strategy.

  • Sales and Marketing in an 'As a Service' Economy

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    How can a vendor—an outsider—drive adoption for its solutions inside a client organization? Sales and marketing professionals are now the owners of accounts before, during, and after implementation.

  • #SocialSkim: Are 'Bots' About to Replace Apps? Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out how "bots" are about to revolutionize social, and read all about how Facebook, Twitter, and Pinterest will dive deeper into video. Also: whether Twitter will change its character limit, why first impressions in B2B hinge on social media, and how to make your brand a star on Tumblr.

  • The Most Popular Messaging Apps With Young Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Snapchat has the youngest audience by far of any major messaging app, according to recent data from GlobalWebIndex.

  • Five Tips for Finding the Right Editor for Your Business Book

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A book is the ultimate business card... but only if you do it right. Unfortunately, many entrepreneurs (and others) don't, especially because they don't account for editing.

  • Five Twitter Hacks to Skyrocket Your Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Implement these five hacks, and in a couple of weeks you'll be connecting with people every hour.

  • Your Sales Forecasting Process Needs an Overhaul

    Article

    CONTENT TYPE: Article | TOPIC: None

    Sales forecasting is typically a torturous process of interrogating sales reps about the status of their deals and analyzing self-reported sales activities. But sales forecasting doesn't have to be that way.

  • Do People Watch Long Videos on Smartphones?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 31% of videos watched on mobile phones are longer than 10 minutes in length, according to a recent report from Ooyala.

  • Six Questions to Help You Determine the Right Data-Management Platform for Attribution

    Article

    CONTENT TYPE: Article | TOPIC: None

    Not all data-management platforms offer robust cross-channel attribution measurement as part of their integrated stack. To evaluate whether a DMP does, ask these questions.

  • Nine Ways to Cut the Fat From Your Performance Marketing Programs

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Performance marketing demands objective ways to evaluate what's working (vendors, channels, media, creative...) and how your strategies and tactics are affecting the bottom line, margins, and cost efficiency. These nine optimization techniques can help.

  • Branding, Philanthropy, and Open Hearts: Actress Jane Seymour on Marketing Smarts [Video]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Award-winning actress, author, and philanthropist Jane Seymour shares lessons on branding, storytelling, and the importance of giving back in this special video edition of Marketing Smarts.

  • Which US States and Cities Have the Highest Ad Click Rates?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans living in the South, on the East Coast, and in eastern Midwest states are much more likely to click on digitals ads than the rest of the country is, according to a recent report from AdRoll and Pricenomics.

  • Build Your Content Marketing Dream Team

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Management

    The dream team. It’s a phenomenon on and off the court. You know you want it. Your company needs it. It’s time to determine who that right person is to kick off your content marketing dream team—your guard, your quarterback, or your forward—and how to build out your roster from there.

  • The Do's and Don'ts of Social Media Research [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Smart marketers know that marketplace insight is a valuable benefit of social media. But knowing about social media research isn't the same as conducting the research. These tips can help you start doing the work.

  • What You Can Learn About Account-Based Marketing From Behavior-Driven Advertising

    Article

    CONTENT TYPE: Article | TOPIC: None

    Not too long ago, marketers were focused on behavioral- and audience-based buying. Now, the trend is account-based marketing. But those former trends can teach you a lot about account-based marketing.