Americans living in the South, on the East Coast, and in eastern Midwest states are much more likely to click on digitals ads than the rest of the country is, according to a recent report from AdRoll and Pricenomics.
The report was based on Adroll data from the United States. The researchers examined the aggregate click-through-rate (CTR) for every state and 100 major cities; each location was assigned an a click-through index score between 1 (least likely to click on ads) and 10 (most likely to click on ads).
People in the South—particularly in Georgia, Alabama, South Carolina, Mississippi, and Louisiana—click on ads at higher rates than those in the West, the analysis found.
Mississippi has the highest average CTR, followed by Delaware. Utah and New Hampshire have the lowest average CTRs.
People in Columbus, Ohio, and Detroit, Michigan, are most likely to click on digital ads. Residents of tech hubs such as Sunnyvale, Santa Clara, San Francisco, and Seattle are among those least likely to click on ads.
About the research: The report was based on Adroll data from the United States. The research examined the aggregate click-through-rate (CTR) for every state and 100 major cities.
Continue reading "Which US States and Cities Have the Highest Ad Click Rates?" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Advertising:
- How to Use Interactive Ad Campaigns to Generate Leads
- Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising
- Seven Results-Driven Paid Strategies for B2B Marketing
- Global Spend Trends for Out-of-Home and Cinema Advertising
- Six Out-of-Home Advertising Tactics to Reach B2B Audiences
- Navigating Brand Response Advertising in 2022