Smart marketers know that marketplace insight is one of the most valuable benefits of social media. But knowing about social media research and actually conducting it are two different things.
Here's what you need to know to get started in social media research, according to the following Insights in Marketing infographic.
"Don't go into a social media market research campaign saying, 'Let's see what we find,'" suggests the infographic. "Instead, use it to test a theory or assumption."
Moreover, define the goals and objectives of your research campaign early. "This will help you separate useful data from useful chatter," states the infographic.
To get tips about what to do (and what not to do) in your social media research, tap or click on the infographic.
Continue reading "The Do's and Don'ts of Social Media Research [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Social Media:
- Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead
- What Marketers Need to Know About Clubhouse [Infographic]
- LinkedIn Content Engagement Benchmarks [Infographic]
- The Demographics of 11 Major Social Networks
- On Instagram, Video vs. IGTV Posts: Which Perform Better? [Infographic]