MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Smart marketers know that marketplace insight is one of the most valuable benefits of social media. But knowing about social media research and actually conducting it are two different things.

Here's what you need to know to get started in social media research, according to the following Insights in Marketing infographic.

"Don't go into a social media market research campaign saying, 'Let's see what we find,'" suggests the infographic. "Instead, use it to test a theory or assumption."

Moreover, define the goals and objectives of your research campaign early. "This will help you separate useful data from useful chatter," states the infographic.

To get tips about what to do (and what not to do) in your social media research, tap or click on the infographic.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski