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  • Why Optimizing Your Affiliate Partner Mix Is Key to Programmatic Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Affiliate performance isn't one-dimensional. Learn how partner types contribute across the funnel and how smarter measurement prepares marketers for a programmatic affiliate future. Read more.

  • The State of B2B Out-of-Home Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what comes to mind? To find out, researchers conducted a survey of 101 senior B2B marketers.

  • The Importance of Prompt Engineering for Small Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Some 27% of small business owners say AI prompt engineering is already a very important skill for their business, and 53% say it's an important skill to have long-term, according to a recent survey.

  • 2026 B2B Marketing Strategies Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

    AI is everywhere. But how exactly will you fit AI into your B2B marketing strategy for the year ahead? Join three expert-led sessions revealing proven workflows and automations that speed up and simplify your team's work so your brand can be more efficient, effective, and profitable. Sponsored by ZoomInfo.

  • The Modern Marketing Multitasker [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    More than one in five marketers say their role has 10 more core responsibilities, according to a recent survey.

  • How CMOs Can Build Campaigns That Survive Launch Day and Legal Review

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    CMOs face rising regulatory pressure as marketing accelerates. Learn how integrating compliance into workflows helps marketing teams move faster, reduce risk, and launch campaigns built for scrutiny. Read more.

  • What Makes for Great Customer Communication?

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    What do companies that provide great customer communication excel at? What could companies do to enhance their digital communications? To find out, researchers surveyed 4,018 consumers.

  • How Brands Can Scale Faster, Smarter, and More Sustainably with Design Systems

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Design systems streamline workflows, improve collaboration, and ensure consistent digital experiences across teams and channels. See how brands gain speed, flexibility, and long-term value through shared components and governance. Read more.

  • From Chaos to Control: Orchestrating AI Across Enterprise Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Most enterprise marketers use AI tools in isolation, creating inefficiencies and unclear ROI. A control tower approach coordinates systems, tasks, and teams for enterprise-wide impact. Read more.

  • The New Rules of Brand Visibility: How to Get Your Content Cited in AI-Generated Answers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    AI search now determines how B2B brands get discovered. Learn how structure, originality, authority, and recency dramatically improve your content's chances of being cited in AI answers. Read more.

  • How Professional Services Marketers Are Approaching GEO

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 95% of professional services marketers say it's important that their organization’s content show up in AI search, and 97% say their organization has undertaken at least some generative engine optimization (GEO), according to recent research.

  • The Rise of Using AI Tools to Take Meeting Notes [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Some 19% of workers say they now frequently use AI tools to take meeting notes, according a recent survey of 1,000 full-time professionals

  • Decoding AI's Org-Wide Marketing Impact

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    How do you navigate the seismic shifts AI brings to marketing? chiefmartec Editor Scott Brinker, the renowned visionary mapping the martech universe, delivers his unfiltered perspective on this world-changing tech directly to you. Sponsored by Snowflake.

  • The 10 Most Overused Buzzwords in Corporate Emails [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    "Reaching out" and "follow up" are the top corporate cliché phrases that people can't stop using in their emails, according to recent research.

  • Why Local and Trade Coverage Is Just as Important as National Top-Tier Press

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Discover why local and trade publications can build deeper brand trust, stronger relevance, and better long-term visibility than national outlets while supporting your PR strategy for future top-tier coverage. Read more.

  • How Natural Language Is Transforming Marketing Workflows

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Natural language interfaces (NLIs) are changing how marketers access and analyze data, enabling faster insights, better decision-making, and more efficient workflows. Read more.

  • GEO and SEO in 2026

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: SEO

    Join us for this Ask an Expert group AMA event with Janet Driscoll Miller to get answers to YOUR questions about Generative Engine Optimization (GEO) and the future of SEO. Watch now.

  • What Are the Attributes of Great Digital Ad Creative?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted a survey in June 2025 among 164 brand- and agency-side marketers.

  • From Flash to Function: How AI Is Powering PR and B2B Marketing Operations

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    PR and marketing teams are discovering AI's power to streamline workflows and automate repetitive tasks, giving marketers more time to focus on strategy and storytelling. Read more.

  • The 72-Hour Webinar Follow-Up Playbook That Converts B2B Leads Faster

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Event Marketing

    Most webinar leads go cold within 72 hours. Use this hour-by-hour follow-up framework to convert high-intent attendees faster and improve B2B pipeline impact. Read more.