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  • Are you struggling to find the right way to connect with customers and prospects in the current climate? And wondering what the appropriate tone is for your messaging and branding? We'll show you what you need to do to weather this apocalypse and emerge stronger. Sponsored by SEMrush.

  • You know what's not only extremely short-sighted but also potentially disastrous? Assuming the current public-health crisis is a temporary pause in business-as-usual. You can't afford to wait for "it" to pass. To put yourself in a better position now and down the road, try these five strategies.

  • Explore how strategic gifting can be leveraged at every stage of the sales funnel to capture attention and express appreciation.

  • Marketers say audience targeting is both the most effective programmatic advertising tactic and the most difficult to execute, according to recent research from Ascend2.

  • Is the alignment between your sales and marketing departments less than perfect—especially in this remote-work world? It's not always easy to diagnose what exactly is going wrong, but it starts with knowing the top signs that you're due for a relationship reboot. Sponsored by RollWorks.

  • Lee Odden of TopRank marketing shares insights from a new research study on B2B influencer marketing, including the characteristics of the most successful B2B brands using influencer marketing.

  • Lead gen is responsible for one of your company's most valuable assets—customers. But establishing an effective lead generation process is no small feat. To create a process that yields high ROI demands contribution and investment from the leadership team. Here's how, exactly.

  • What happens when a global crisis hits and your marketing emails are suddenly one of the last things a customer has time to think about? The answer: don't proceed like normal. To ensure your email program remains effective and authentic, follow these five practical steps.

  • Sales Navigator offers up a big opportunity for marketers to up their content and outbound games. Marketers, just as much as sales reps, can use the powerful functions of Sales Nav to identify, reach, and engage with audiences. Here's how, in three steps.

  • Marketers say data measurement and analysis is the most important skill for aspiring marketers to have, according to recent research from SparkToro.

  • The most common critical search engine optimization (SEO) mistake on websites is missing metatags, according to recent research from Sitechecker.

  • Storytelling is one of the most effective ways to build a connection with your audience. But how can marketers build narratives that resonate with customers on an emotional level? Here's what brand storytelling involves, why using empathy to drive narratives is important, and how to do it.

  • Marketers are accustomed to a changing environment—from algorithm updates to new acquisition channels and technology. Even so, the widespread cancellation of live events made even experienced professionals take a deep breath and rethink their strategies. But it can be done.

  • If you wish to be a truly great marketer, you need to understand and be able to leverage marketing technology. But, getting a handle on all the data, vendors, and other elements that go into achieving marketing technology excellence can be tricky (we know!). Sponsored by Cvent.

  • Has your email strategy been in a state of flux and chaos the past few months? You may be working around canceled events, shifting budgets, and many other obstacles. But, if you want to ensure the success of your email campaigns for the rest of 2020, start with the latest research. Sponsored by Litmus.

  • Get secrets for building an addictive brand from award-winning entrepreneur Johnny Earle, founder of world-renowned clothing brand Johnny Cupcakes.

  • Sales enablement—providing sales teams with the knowledge, skills, content, and tools they need to meet the needs of buyers—is fast becoming a core function of marketing departments. And no wonder: the benefits extend even beyond greater win rates. See how to maximize sales enablement ROI.

  • The legends of copywriting agree: It can destroy or skyrocket your marketing campaign. "It" is your headline—the first thing that gets noticed. If people don't read your headline, they don't go on to read your content. Here's how to easily write headlines that get read.

  • The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according to recent research from LinkedIn and Vision Critical.

  • Are you feeling weighed down by your (and your clients') data? Advanced marketing analytics can help your digital consultancy gain more powerful insights, drive growth, and improve efficiency. Sponsored by Adverity.