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  • Target accounts are great—but only if you can effectively identify which customers should make the list, and then follow through in ways that actually boost your bottom line. We'll show you how to get started right now. Sponsored by Vidyard.

  • Salespeople and marketers have long been told that to succeed it is essential to ABC: Always Be Closing. But what exactly does that mean? Which tactics and strategies consistently encourage leads to say "yes"?

  • Orlando Gadea of Stanley Black & Decker and Alexandre Soncini of marketplace growth platform VTEX discuss how they partnered to empower sales reps, simplify B2B buying, promote products more effectively, and reduce total cost of ownership.

  • This year, businesses have had to grasp at every opportunity to drive interest and sales. Luckily, YouTube has become a useful option. Video is great for user engagement, and YouTube can drive traffic—and leads. To that end, these 15 tools can help you optimize your YouTube content.

  • The average CPM for advertising delivered via Facebook Ads Manager has been steadily rising since March, according to recent research from Social Insider.

  • Like chefs, marketers regularly combine a variety of "ingredients" to achieve a desirable result. Unfortunately, two of those ingredients—inbound and outbound marketing—are routinely set up as competitors even though, like salt and pepper, they're actually complementary.

  • We all want warm leads—those who already know us and our company—because they always out-convert cold leads. So how do you find more of those already-warm leads? Find the buyers who've moved on from current clients.

  • Every company wants to tell a great story. But there's more to it than eloquent prose and fairytale-worthy endings. Harnessing the power of storytelling starts with identifying the most common mistakes and knowing how to create compelling narratives that work across platforms to reach your customers. Sponsored by Codeless.

  • In the fleeting digital world, empathy toward your customers is an invaluable asset. But companies that fail to let their audience peek into their own human side also fail to build trustful and lasting customer relationships. Doubly so in B2B. Here's how you can solve that problem.

  • Most B2B professionals say it is important for their brand to have a clear purpose, yet few have embedded a purpose in their business, according to research from the Association of National Advertisers (ANA), Carol Cone On Purpose, and The Harris Poll.

  • Effective lead qualification—the process of scoring prospects to determine how well they fit the profile of a valuable customer likely to convert—can deliver a big payoff for B2B firms.

  • Sales and marketing alignment has a huge impact on your organization's sales maturity and ability to convert and retain customers. It starts with metrics and a six-step action plan. This guide will help you get there. Sponsored by Showpad.

  • If there was ever a time to improve your email marketing strategies, that time is now. We'll show you where to start, which pitfalls to avoid, and how to revamp your strategies to capture more mindshare—and sales. Sponsored by Litmus.

  • There's no room for error in the current marketing environment. But what's the best way to ensure that your strategy aligns with, and supports, bottom-line business goals? It starts with analytics. Sponsored by Alight Analytics.

  • We all know the pain of staring at a blank page, waiting for inspiration to strike. This ultimate guide—full of techniques, processes, tips, and tricks—will explain how to capture, create, explore, refine, and implement those seemingly illusive ideas. Find out more.

  • Asking the right questions at work is essential to learning information, building bonds with managers and colleagues, and getting noticed in important moments.

  • Tips for financial services marketers from Varci Media owner Shondell Varcianna, a financial services veteran who helps financial institutions create highly targeted and relevant digital content.

  • As people confront the "new normal" brought about by the COVID-19 pandemic, their top asks of their employers are to be given more support in navigating work-life balance and more flexibility with where they work from, according to recent research from Glint.

  • Links remain crucial to search engine optimization. But it can be tough for B2B brands, especially when there's no major launch or corporate-level change to attract publishers. Regardless, you can use "tangential content" to build links throughout the year.

  • To get the most out of video marketing, use the sales funnel concept to tailor video content and messaging to buyers' stage in their purchase-decision journey. You'll improve the chances of conversion—and increase sales and revenue.