Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Content
Links remain crucial to search engine optimization. But it can be tough for B2B brands, especially when there's no major launch or corporate-level change to attract publishers. Regardless, you can use "tangential content" to build links throughout the year.
To get the most out of video marketing, use the sales funnel concept to tailor video content and messaging to buyers' stage in their purchase-decision journey. You'll improve the chances of conversion—and increase sales and revenue.
CONTENT TYPE: Chart | TOPIC: Management
As people confront the "new normal" brought about by the COVID-19 pandemic, their top asks of their employers are to be given more support in navigating work-life balance and more flexibility with where they work from, according to recent research from Glint.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
The abrupt changes caused by Covid-19 have shocked our personal and work lives, forcing us to rethink how we do business. But some things have not changed—like knowing what the most important metrics are... yet not being able to improve in those areas. However, you can bridge that gap and drive revenue.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B firms that outperform the competition are more likely to focus on long-term marketing goals, test their marketing programs beyond digital channels, encourage marketers to take risks, and have distinctive brands, according to recent research.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
How do marketing experts feel about their 2020 soothsaying in light of the COVID-19 pandemic? To find out, PAN Communications asked some of the marketers who had shared their opinions at the start of the year to revisit their earlier predictions.
CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy
Now is the time to maintain and boost your marketing momentum—even if it's hard to feel optimistic. It starts with a belief in yourself, your business, and the power of marketing. Sponsored by DemandLab.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy
Marketing teams are more remote and distributed than ever, adding even more complexity to the already-tumultuous business environment. How can you improve your team's agility and increase their ability to drive positive business results? It starts with three things. Sponsored by Workfront.
CONTENT TYPE: Podcast | TOPIC: Management
Being an ally and doing your part to remove barriers to racial justice in your organization doesn't require an overnight sea change. Instead, as Lee Deas from Obviouslee Marketing points out, it's the result of a series of meaningful decisions.
CONTENT TYPE: Infographic | TOPIC: Content
Webinars and podcasts can be effective ways to engage audiences, though each format has pros and cons that can make it better or worse suited to specific situations.
Particularly when you're dealing with B2B prospects and clients, product videos provide a direct and effective form of communication that can speed up the decision-making process. If you do them right.
CONTENT TYPE: Article | TOPIC: Email
Marketing automation workflows can engage customers and generate significantly more conversions and sales than ad hoc email campaigns. These are seven workflows vital to successful campaigns.
Rumors that the CMO role is going the way of the dodo bird have been circulating for years. The devaluation of the role is partly the consequence of outdated notions of what CMOs do and misconceptions about the scope of the job. But the current crisis is proving the CMO role is vital.
CONTENT TYPE: Chart | TOPIC: Content
Three-quarters of people who work from home say they regularly listen to music during office hours, according to recent research from Nielsen.
CONTENT TYPE: Webinar | TOPIC: Content
As marketers, we need to act in solidarity to identify and address the barriers in both our industry and our organizations that are hindering the advancement of BIPOC. This round table will help us have the uncomfortable conversations and tackle some of the tough issues our society is facing.
CONTENT TYPE: Infographic | TOPIC: Email
Email is one of the most well-established digital channels, yet many marketers continue to make common mistakes.
B2B marketers say the most essential qualities they look for when choosing which influencers to work with are audience relevance and subject-matter expertise, according to recent research from TopRank Marketing.
CONTENT TYPE: Article | TOPIC: Management
Take a moment. Calm your thoughts. Form an image in your mind of what your career and your job as a B2B marketer can look like—how fulfilled you could be with your work. Is it all just wishful thinking? It doesn't have to be.
No matter the size of your business, every single customer touchpoint is critical—especially now. And if you're not using a lifecycle marketing approach, you're probably missing out on key opportunities and revenue. It's time to make the shift. Sponsored by Act-On Software.
CONTENT TYPE: Article | TOPIC: Public Relations
Whether it's a global pandemic or a data breach, a crisis of any kind can negatively impact your company's operations and reputation. So, what can marketers say and do to keep customers informed and satisfied until the crisis is over? Here's useful advice.
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