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  • New digital experiences continue to disrupt customer journeys, leading marketers to rethink the traditional funnel. A new customer journey has taken shape, creating more meaningful touchpoints and potentially leading to increased revenue.

  • Search engine optimization experts say guest-posting content is the most effective way to grow a website's backlink portfolio, according to recent research from SEMrush.

  • With its 645 million users, LinkedIn is a powerful business social media platform, but many of today's small businesses never get around to signing up. This infographic provides tips on how to set up, optimize, and manage your small business account on LinkedIn.

  • Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. Because message strategy is the foundation for everything you do in marketing. Here's how to build a foundation that doesn't crumble.

  • Job applicants tend to overestimate the impact of knowing someone at the company during the hiring process, and they underestimate the impact of personality, according to recent research from Simply Hired.

  • Being a marketing leader in 2019 is more challenging than it was in 2018. In 2018, more challenging than in 2017... and 2016... and so on. Marketing gets faster, more frenetic and challenging every year—every month, week, and day. But there's much to be thankful for.

  • Video is getting hotter by the day, becoming the most popular of mediums for content marketing, and marketing in general. If you're considering using video, here are seven tips to help you build a solid video marketing campaign.

  • Learn why you should outline your competitive intelligence (CI) priorities and how you can quickly make an impact in your organization. If you're not defining your CI priorities, you're setting yourself up for failure. Avoid that costly mistake.

  • Internet users say multi-level marketers are the third-most annoying type of people online, after trolls and racists, according to research from WhoIsHostingThis.com.

  • The average engagement rate on Instagram posts published by brands has been steadily declining since November 2018, according to recent research from Socialinsider.

  • One of the fastest-growing social media platforms in 2019, TikTok surpassed Facebook, Instagram, YouTube, and Snapchat in monthly installs. Can marketers can use this rising video-based social network as an innovative way to promote brands and products?

  • Much has been written recently about how consumers should be the "owners of their data." But can marketers perform customer analytics while respecting customers' wishes and following the law? Are we on a collision course, or is there a better way?

  • The popularity of email has increased exponentially since it was introduced to the public in the mid-1990s. Not surprisingly engagement with emails isn't what it once used to be. How can marketers increase opens, conversions, and brand loyalty?

  • Got an App? Keep Them Tapping!

    Sponsored Webinar

    The truth is that users abandon most mobile apps within the first month. How do you make sure your app is one that consumers continue to engage with? Sponsored by CleverTap.

  • These days, e-commerce businesses have more marketing options at their fingertips than ever before. It can be easy to choose the wrong ones. As a result, many e-commerce companies are losing out on some seriously lucrative revenue streams.

  • This infographic outlines and debunks persistent myths about mom-and-pop shops and offers seven actionable tips to help small businesses compete and thrive against big retailers.

  • Jonah Berger and Stefan Berger offer listeners a sneak preview of their latest book, Cultural Velocity: Making Ideas Move. Together, they explain the five routes that brands can take to harness the power of culture to build relevance, drive conversations, and achieve growth.

  • Today's outdoor advertising has to grab attention faster than ever, since consumers are bombarded with ads and conditioned to ignore "noise." To stand out, companies are using billboards in creative ways to capture consumers' imagination, attention—and business.

  • Paid search and social are both performance channels with particular strengths and weaknesses. Used intelligently together, these two channels combine for a powerhouse multichannel campaign. Here's what you need to know to successfully integrate your search and social campaigns.

  • Most brands spend more than two weeks producing a marketing email, according to recent research from Litmus.