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  • The positive correlation between ABM and sales outcomes is impossible to ignore, but many B2B marketers still struggle with ABM execution and measurement. There's no silver bullet to demystify ABM, but these tips provide clarity and actionable advice to unlock ROI.

  • What are consumers' viewpoints regarding video on social media, and do marketers' social video approaches and priorities mesh with those viewpoints? These two infographics highlight trends and insights from both camps.

  • Best-selling author, speaker, and marketing consultant David Meerman Scott offers insights from his latest book (co-authored with daughter Reiko Scott), Fanocracy: Turning Fans Into Customers and Customers Into Fans.

  • In 2019, email held on to its crown as the monarch of marketing channels. As we begin a new decade, let's reflect on some of last year's most talked-about and important moments in email.

  • Privacy concerns have reached a boiling point. Consumers, regulators, Web browsers, advertisers, brands... all are evolving to meet the changing privacy landscape. Marketers are considering how to best reach customers while respecting their privacy and earning their trust. See what lies ahead in 2020.

  • Most companies plan to add new hires to their creative (i.e., non-technical) marketing teams in the first half of 2020, according to recent research from The Creative Group.

  • As we enter a new year and a new chapter in digital marketing, it's imperative that your email campaigns reach their intended destination. Here are 5 best-practices to boost and maintain your email deliverability in 2020.

  • A mobile device is the favorite toy of 44% of Generation Alpha children, according to recent research from Domain.me.

  • Major trends are reshaping business and society, including the way we live and work. That "we" includes not only customers but also marketers—we who venture out into that rapidly transforming world to do our job. To do it well, we need an understanding of the big picture. This infographic from McKinsey & Company can help.

  • Are you ready to gain better, more useful insights into the performance of your email campaigns? Now's the time to better understand how your analytics capabilities stack up against your peers' and see where you have gaps. Sponsored by Litmus.

  • Want to rev up your email marketing? One of today's top email design trends is creating interactive email experiences. And for good reason: interactivity can be more engaging for your audience and more effective for you. Sponsored by Litmus.

  • Whether you see story opportunities everywhere or struggle with adopting a more narrative approach to content, the 11 sessions in our Storytelling Summit for Marketers (available on-demand through August 2020) will help you shift from writing features and benefits copy to creating compelling narratives that inspire a genuine connection with your audience.

  • Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 11 sessions (available on-demand through April 2020) will help you hone your writing skills so you can take your marketing from great to ridiculously magnificent!

  • Branding

    Course

    A brand is a value-generating machine. But actually generating revenue from that brand? That's not always easy. How much money your brand makes, and how valuable it becomes, is up to you and (more importantly) your customers. The key to success is knowing what your customers want... and delivering on it.

  • What unique value does your company offer customers? We're talking beyond taglines and other marketing language: what's at the very core of why your company exists? By focusing on your value proposition, you can keep your business on the right track (and growing).

  • Do you ever find that you're so busy planning, implementing, and tracking your marketing activities that you lose sight of what your actual strategy is? It's time to put your big-picture business objectives (and how to achieve them) into perspective. We'll show you how.

  • In today's hustle and bustle world, it's easy to forget that marketing is more than just creating content and crunching numbers (as important as those tasks may be). It's time to get reacquainted with the fundamentals and truly set yourself up to succeed.

  • Thanks to the social-driven economy, consumer demand for convenience, and a culture of "I want it now," subscription and direct-to-consumer (DTC) e-commerce is booming. The industry is evolving quickly, and heading into 2020 these are five trends to watch.

  • Big Data is taking over. Most of its seemingly obvious payoffs are mirages at best, or quicksand at worst, whereas others hold the potential for high returns. So, what are the keys to Big Data success?

  • To draw in and engage recipients—and result in more conversions—email-design innovations continue unabated. Which is why visually striking and technologically advanced emails will be the face of email design in 2020.