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  • Influencer marketing is no longer a B2C-exclusive space. Many B2B brands are discovering the benefits of an influencer strategy. Here are five tactics to use when planning your B2B influencer campaign.

  • If you're like most marketers, you love LinkedIn Ads for their B2B targeting capabilities. But you may not love the high price tag, especially if your ads aren't performing as well as they could be. It's time to boost your performance with the right ad strategy and relevant calls to action.

  • Some 46% of senior executives rated the performance of their marketing team as very good or exceptional in 2020, and 45% rated it as moderate, according to recent research from the CMO Council.

  • Often, our online content doesn't engage readers because they don't want to read so much text. And that impacts bounces and time on page, which Google watches closely. So how can you improve engagement—and on-page SEO? This articles explains what you need to know.

  • What's so great about marketing automation? An infographic from SalesIntel covers some of the many benefits, including saved time, increased efficiency, and better ROI.

  • Webinars are more popular than ever, which means more competition for your brand, and more choices for your desired audience. So, now is the time to reimagine your webinars for maximum results in driving awareness, delivering thought leadership, nurturing leads, showcasing products, and creating loyal customers. Sponsored by Cvent.

  • What actions should Marketing and Sales be taking throughout the B2B customer lifecycle? And how do you make sure your goals, content, and strategies are truly aligned? It's time to get on the same page and enable your sales team to generate more sales. Sponsored by Demandbase.

  • Live events hold vast, untapped potential for creating powerful connections with your customers and prospects. And the power of such brand engagement for driving business value should not be underestimated. Now is the time to amp up your live-event strategy. Sponsored by Cvent.

  • Join Kenda Macdonald for Lead Magnets: the first in our Working Webinar Summer Series. You'll create your own lead magnet strategy (workbook included) so you can attract your ideal customers.

  • Dogecoin was created as a joke in 2013, after two hours of development by an engineer and an entrepreneur. So how can we explain the recent Dogecoin frenzy? From the perspective of marketing, what turned a joke into the fifth-largest cryptocurrency by market cap? Let's take a look.

  • Marketing veteran Mark Harari talks positioning and crisis communication, and he shares tips from his new book, Lobster on a Cheese Plate.

  • How exactly do you create an effective piece of content? A recent infographic from Orbit Media Studios outlines an effective strategy for developing high-performing articles.

  • What is an agile content management system? What are its key components? And why is an Agile CMS essential for ensuring timely, seamless experiences across channels for B2B businesses? Find out in this article.

  • One of the easiest ways to scale your business—and earn more revenue with less effort than it takes to build new products—is to work with channel partners. Ensure your success by building a solid marketing partnership.

  • Marketers and consumers differ in what they believe makes a brand best-in-class on social media, according to recent research from Sprout Social.

  • Content is king. Content rules. But there's too much content today! What's a brand builder to do? During this lesson, you'll learn sustainable systems for creating unique content based on customer challenges and pain points.

  • People are key to building a strong, authentic brand. In this lesson, you'll develop a system for developing strong relationships among your community of brand advocates—from your employees to your best customers.

  • With the seven dynamics mastered, it's time to focus on the ongoing work of brand building. During this final lesson, you'll learn to connect your day-to-day branding to important organizational concepts, like company culture and growth.

  • Are you looking to build a brand that stands out in our crowded, distracted, digital world? Then you won't want to miss this Master Class, taught by strategist, speaker, author, and educator Nick Westergaard.

  • The idea of branding may seem old school, but a strong brand is needed to help you stand out from in the noise. In this introductory lesson, we'll talk about these challenges and you'll get an overview of the seven dynamics you'll need to stand out.