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  • If you want your content to be found, you can't do what everyone else is doing. Join search expert and founder of Seer Interactive, Wil Reynolds, on December 14 for B2B Backstage to learn how to build an innovative toolbox that will get your content seen in 2022... and beyond.

  • It's time to think hard about the future of marketing—from the role of marketing teams to which channels and platforms are becoming more or less important—and everything in between, including what the latest data predicts for the industry. Join us to find the best way forward. Sponsored by Cvent.

  • Are you ready to enable greater efficiency and productivity among your team and organization? If so, now is the time to level-up your strategic planning and day-to-day efficiency through Agile Marketing methods and best-practices. Sponsored by Adobe Workfront.

  • In the time of social distancing, webinars have never been more important for staying connected to our prospects and customers. And yet something is changing. Digital life is becoming more authentically human than ever before, and webinars may never be the same. Sponsored by ON24.

  • Field marketers—and those who manage them—know first-hand how tough the past year-and-a-half has been. But it's time to look ahead and prepare to navigate a new world. You'll need smart strategies to overcome common field-marketing challenges, and innovations that will help you overcome new ones, so you can exceed your goals. Sponsored by Splash.

  • If thought leadership is important to your company—and its bottom line—you need to make sure you've got the right "thought leaders" telling your brand's stories. Get ready to learn about today's best strategies and tactics for implementing and scaling a successful thought-leadership program.

  • Is your marketing team prepared to launch a campaign at a moment's notice? If not, you can be caught off-guard and lose important customers, revenue, and other opportunities. The ability to react quickly—and with the right content—is critical. It's time to make sure you're prepared. Sponsored by Uberflip.

  • Set aside some time for yourself. Join MarketingProfs CEO Allen Weiss for a mindfulness session dedicated to bringing balance back to your hectic schedule. Use this time to relax, realign, and reconnect with what's important.

  • As the post-pandemic marketplace takes shape, marketers need to focus on what creates a memorable experience—and that doesn't always mean digital-only. Hybrid events allow for increased engagement and innovations. We can reimagine the B2B customer experience.

  • Executives say proficiency in content marketing, strategy, and data/analytics will be the most important skills for marketers in the future, according to recent research from Drift.

  • Toward the end of a B2B buying cycle, marketers may think their job is over. But they can still help close the deal by using account-based marketing tactics to continuously support Sales and further influence decision-makers.

  • Every marketer today knows that content has to be produced faster—and at a higher quality—than in eras past. But what's the best way to coordinate, create, and measure your efforts in a way that makes the most impact? It's time to invest in content operations. Sponsored by Airtable.

  • Data-Driven: A Definition

    Master Class Lesson

  • Sales Campaigns

    Master Class Lesson

  • Life Cycle Marketing: A Framework

    Master Class Lesson