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  • A Marketer's Guide to Customer Journey Orchestration

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    Traditional marketing plans can prevent you from connecting with buyers at crucial points of their customer journey. Instead of reacting late to intent signals, respond in real-time with customer journey orchestration (CJO). Discover the essentials of CJO and how it improves business outcomes in this free webinar. Sponsored by Acoustic.

  • The Most Valuable, Fastest-Rising, and Strongest B2B Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Which B2B brands have the highest brand value in 2025? Which have the strongest perceived brand equity? To find out, researchers analyzed the value and strength of thousands of B2B brands.

  • The State of B2B Pipeline Growth in 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic looks at the top pipeline growth challenges facing B2B marketers, six common characteristics of high-performing revenue marketing teams, and other key insights from a recent research report.

  • The GenAI Talent Shift: Every Marketing Team Will Need New Roles in 2025

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Generative AI is restructuring marketing teams, workflows, and leadership priorities. Learn how to adapt your team for success in the AI era. Read more.

  • What Marketers Get Wrong About Email Personalization (And How to Fix It)

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Discover how a simple, automated personalization framework can improve deliverability, engagement, and retention in your email marketing strategy. Read more.

  • How AI Is Being Used in HR [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being used for HR?

  • Rising to the Challenge of B2B Deliverability

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    While B2C and B2B buyers are alike—they're all human—email delivery rules are distinct in tangible ways. B2B marketers must navigate a different technical environment than their B2C peers. Laura Atkins explores B2B-specific solutions to improve your overall ability to reach your audience's inbox.

  • The State of SMS Marketing in the US

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Fully 84% of consumers in the United States say they've opted in to receive texts from at least one business, up from 62% in 2021, according to recent research.

  • How to Overcome Marketing Burnout: Three Challenges and Their Solutions

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Burnout is on the rise among marketers. Learn how to regain energy and purpose through actionable mindset shifts and creative renewal. Read more.

  • What's Different About the World's Most Successful B2B Marketers in 2025

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing. Read more.

  • Breaking Silos: Why Sales and Marketing Must Align for CX-Driven Campaign Success

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Misaligned teams erode customer trust. Learn how to align B2B Marketing and Sales to drive consistent customer experiences and improve campaign outcomes. Read more.

  • Events That Scale: Why Repeatability Is the Marketer's Secret Weapon

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Discover how repeatable events help marketers scale engagement, streamline workflows, and drive performance across channels. Explore strategies and tools that make it possible. Read more.

  • How to Avoid Martech Implementation Failures

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    What are the most common challenges that businesses face with martech implementations? What can teams do differently to avoid unsuccessful implementations?

  • The 20 Companies With the Best Reputations in the US [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Trader Joe's, Patagonia, and Microsoft are the companies with the best reputations among consumers in the United States, according to a recent poll.

  • Eight Useful ChatGPT Prompts for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.

  • Ethical Marketing Can Clarify Muddled Data Use and Marketing Goals

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B marketers face competing pressures in data use and goal-setting. Ethical marketing offers a clear path to build trust, respect privacy, and improve marketing results. Read more.

  • Make Your Emails Stand Out: Relevance Is the New Cool

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    How do you make YOUR emails stand out in a crowded inbox? By focusing on what your subscribers want and need! Discover how to increase response by leaning into more relevant content. In this actionable opening session, Jessica Best uncovers four ways to turn subscriber data into marketing gold.

  • Data-Driven Marketing: What It Is, Why It's Crucial Now, and How to Get Started

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Discover how data-driven marketing boosts personalization, decision-making, and ROI with practical tips to get started. Read more.

  • How Market Researchers Are Using Generative AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according to recent research from Market Research Institute International.

  • The Creative Services Most (And Least) in Demand

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Creative professionals say they expect demand for video production, motion graphics, and creative strategy services to increase most, according to recent research.