Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Friday Forum | TOPIC: Management
The year will be winding down and many of your "plans" will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer, you'll thank yourself on the other side. Sponsored by ZoomInfo.
CONTENT TYPE: Master Class | TOPIC: Marketing Strategy
If you want your brand to succeed today (and into the future) you need to move beyond panic marketing and tactical calendars. You need an agile, strategic marketing plan. Learn how with this Master Class.
CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy
CONTENT TYPE: Event | TOPIC: Events
Join us for two days full of inspiration and tactical know-how (41+ sessions), covering the topics that mean the most to B2B marketers today. Your paid ticket also includes a one-year subscription to PRO. Already PRO? Your ticket is free.
CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing
Are you getting as much out of your account-based marketing strategy as you hoped you would if you could measure success? Or do you struggle to prove ABM's—and your own efforts'—effectiveness and ROI? You can overcome those common measurement challenges and level-up your capabilities to prove performance. Sponsored by LiveRamp.
CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation
To address modern buyers' needs and concerns—and keep target accounts moving down the sales funnel—organizations have been adopting account-based marketing (ABM) approaches. But getting and keeping buyers' attention is harder than ever. Start with understanding their intent and communicating in context. Sponsored by RollWorks.
CONTENT TYPE: Webinar | TOPIC: Demand Generation
Every company wants to stand out and attract meaningful attention. But there's more to it than ads or dimensional mailers. How can you create quality moments with your target audience and spur them to action? It starts with understanding direct mail's evolution and the ways it can work with ABM. Sponsored by ZoomInfo.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy
Has your company tried its hand at data-driven storytelling, or does "data-driven" scare you off? Don't worry, you don't have to be a data analyst to leverage this powerful tool for connecting with your online audiences through stories. It starts with identifying untold stories that you can uniquely tell. Sponsored by Meltwater.
CONTENT TYPE: Infographic | TOPIC: Social Media
Instagram Stories and Stories ads are viewed by millions of people every day. However, figuring out how to engage and retain audiences with these formats can be challenging.
CONTENT TYPE: Podcast | TOPIC: Social Media
Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson offer insights on chatbots, Instagram, LinkedIn, video, and more for B2B marketers from their book, the Ultimate Guide to Social Media Marketing, co-written with Eric Butow.
CONTENT TYPE: Article | TOPIC: Search
B2B companies are increasingly relying on pay-per-click tactics to obtain leads. Here are six ways to ensure your company is getting the highest-quality leads from its PPC ad campaigns.
CONTENT TYPE: Article | TOPIC: Marketing Technology
When your employees are working remotely, email and messaging apps are a natural fallback for internal communication. Find out what their limitations are and how to solve complex collaboration problems. Read more.
CONTENT TYPE: Article | TOPIC: Management
Don't let company disagreements get in the way of creative solutions. Use these conflict-solving tactics to improve both internal and external business relationships. Check out the article.
CONTENT TYPE: Sponsored Article | TOPIC: Email
Triggered email—deployed when an individual takes an action or meets a condition defined by the sender—has been around since the early 2000s. Use the tips and tactics in this article to create more engaging, personal triggered emails with better engagement.
CONTENT TYPE: Chart | TOPIC: Career Management
Phil Schiller of Apple was the most influential chief marketing officer (CMO) in the world this year, according to recent research from Forbes, Sprinklr, and LinkedIn.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B customers want conversations with brands to be accurate and fast, and most say they will stop using communication channels if those expectations aren't met, according to recent research from Drift and Heinz Marketing.
CONTENT TYPE: Infographic | TOPIC: Career Management
Most employers (88%) are worried about retaining valued staff amid COVID-19, according to a recent survey of senior managers conducted by Robert Half.
CONTENT TYPE: Article | TOPIC: Social Media
We're all familiar with the way influencing plays out in sponsored posts on YouTube and Instagram and various other social platforms, but it can also be a valuable strategy in the B2B world. Here's how to get it right for your company.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy
In the current climate, you can best support your brand and engage customers by integrating print and digital marketing efforts.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy
Is your organization struggling to get Sales and Marketing to work in unison, especially in the virtual environment? Alignment might feel like a struggle, but it's more important than ever. Now's the time for a Sales-and-Marketing makeover and a renewed focus on predictable pipeline. Sponsored by LeanData.
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