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  • Email Security: Why You Need DMARC for Marketing, Too

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email security doesn't only stop cyberattacks and opportunistic hackers; it actually improves your brand reputation. If you're not yet implementing DMARC, this article explains why you should.

  • Four Ways Intent Data Helps Declutter Your Customers' Marketing Journey to Boost Conversions

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Intent data collects the digital breadcrumbs that buyers leave behind as they progress on their digital buying journey. How can you integrate such valuable intent data into your marketing strategy? Find out.

  • Data Privacy Dates to Watch for in 2023—And How to Prepare

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Data privacy changes don't stop at the use (or nonuse) of third-party cookies. For a list of upcoming state requirements and tips on how to handle your company's privacy policy, check out this article.

  • How to Build Customer Trust and Deliver Personalized Marketing With User-Centric Privacy Practices

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they harmoniously coexist?

  • The Secret Six-Ingredient Recipe for Perfectly Compliant Cookie Banners

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Clicking "accept cookies" is an annoying but necessary step in the modern Web browsing experience. This article covers how to construct a site banner that is both compliant and (relatively) pain-free.

  • Google Analytics 4 Is Almost Here—It's Time to Test and Prepare

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Transitioning to GA4 may seem like a daunting task. But the earlier you start, the easier it will be. Follow this action plan.

  • Customer Data Platforms for the Modern Marketer

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.

  • Better and More-Personalized Customer Experiences: Four Things Marketers Should Know and Do

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management

    Your customers want you to provide personalized offers and experiences, but they also want you to respect their privacy and allow them more control over their data. That's why a preference-management strategy is so important. Here are four things marketers can do.

  • Martech 2024: Three Trend Predictions

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.

  • Business Agility Is the New Norm. Do You Have What It Takes?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Right now, business agility is more important—and more multifaceted—than ever. It looks different for every company, but we all should be focused on these three aspects of it.

  • The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices.

  • How Much Harder Has Email Marketing Become?

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    From privacy features to dark mode options, email marketing has become much more complex over the past decade. Marketers need to be open to continual change.

  • Heads Up, B2B Marketers: Data Rights Aren't Just a Consumer Issue

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Complying with customer data rights doesn't mean just checking a few boxes and moving on. Your entire organization must shift in the way it views and processes customer data. Here are some tips to get started.