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CONTENT TYPE: Article | TOPIC: Customer Experience

Today, data is the most important ingredient for crafting truly personalized experiences, delighting customers, and delivering exceptional value. The marketer's dilemma in the age of data regulation is how to collect that data. Here's what we need to do.

CONTENT TYPE: Article | TOPIC: Email Marketing

As an email marketer, you must maintain good list hygiene. One way to do that is by creating an email suppression list. Here's how.

CONTENT TYPE: Article | TOPIC: Email Marketing

Especially in the age of GDPR, email preference centers make perfect sense: Customers get control over what communications they receive, and marketers get to send better, more targeted communications. Here's how to build and use a modern email preference center.

CONTENT TYPE: Article | TOPIC: Email Marketing

In 2019, email held on to its crown as the monarch of marketing channels. As we begin a new decade, let's reflect on some of last year's most talked-about and important moments in email.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Much has been written recently about how consumers should be the "owners of their data." But can marketers perform customer analytics while respecting customers' wishes and following the law? Are we on a collision course, or is there a better way?

CONTENT TYPE: Article | TOPIC: Customer Experience

How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they harmoniously coexist?

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Complying with customer data rights doesn't mean just checking a few boxes and moving on. Your entire organization must shift in the way it views and processes customer data. Here are some tips to get started.

CONTENT TYPE: Article | TOPIC: Marketing Management

It's easy to audit your own first-party data. But what about data you purchase from a provider? Can you verify its quality? An independent audit can.

CONTENT TYPE: Article | TOPIC: Email Marketing

Cold email is still an effective way of generating appointments and making new connections. B2B companies, in particular, can still send personalized, cold emails at scale. Here are cold-email principles you can use to create response-boosting outreach campaigns.

CONTENT TYPE: Article | TOPIC: Martech

Google has done ad tech a service by retiring third-party cookies. Let's bid adieu to the outdated cookie (good riddance!) and embrace better digital marketing.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

2020 and 2021 have been transformative for B2B marketers, and the trend toward digitalization of marketing will continue into 2022, argues this article.

CONTENT TYPE: Article | TOPIC: Customer Experience

Don't spam your contact database with generic holiday email greetings; they will be ignored, your time will have been wasted, and your brand will lose credibility. Instead, make your efforts count. Here's how.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

At some point, we all learned about the 4Ps of marketing: place, price, product, and promotion. Those still hold weight, but marketing has been undergoing drastic changes, and companies now face a host of new challenges. These new 4Ps of marketing are the way forward.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

There are three common stages of digital marketing maturity. Once you diagnose which level you're at, you can better strategize how to move forward for optimal marketing success. Read on for valuable insights.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

A few months ago, Google announced a delay to its blocking of third-party cookies... again. We keep preparing, and the deadline keeps getting pushed back. Given that additional time, how should we be spending it?

CONTENT TYPE: Article | TOPIC: Marketing Strategy

In today's fast-paced digital world, keeping up with media trends is essential for businesses to stay relevant and competitive. This article covers seven trends that are particularly relevant for CMOs.

CONTENT TYPE: Article | TOPIC: Marketing Management

Data privacy changes don't stop at the use (or nonuse) of third-party cookies. For a list of upcoming state requirements and tips on how to handle your company's privacy policy, check out this article.