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CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Transitioning to GA4 may seem like a daunting task. But the earlier you start, the easier it will be. Follow this action plan.

CONTENT TYPE: Article | TOPIC: Event Marketing

You need first-party data! they all say. But your website-form opt-ins are weak. Where can you get that data when you need it? From events.

CONTENT TYPE: Article | TOPIC: Email Marketing

Was your campaign email opened? If the recipient just deleted it anyway, maybe it doesn't matter. Try shifting your email measurements to these eight metrics instead.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.

CONTENT TYPE: Article | TOPIC: Customer Experience

Privacy concerns have reached a boiling point. Consumers, regulators, Web browsers, advertisers, brands... all are evolving to meet the changing privacy landscape. Marketers are considering how to best reach customers while respecting their privacy and earning their trust. See what lies ahead in 2020 and beyond.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Here's the hard truth: Most CMOs will never be able to get all their work done. Yet, Marketing is critical to the success or failure of organizations. The solution? A rigorous focus on the things that matter most. So here are three areas for CMOs to prioritize, and three to let go of.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

In the new era of data privacy and more stringent privacy regulations, marketers need to turn away from third-party data. To build trust while maintaining personalization, marketers are turning to zero-party data. So... what is it, and how can you collect it?

CONTENT TYPE: Article | TOPIC: Martech

In 2022, several technologies cemented their marketing viability. In 2023, we'll start to see those technologies live up to their potential, argues this article.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Measurement is evolving fast. See how lessons from mobile ad measurement are helping define signal-agnostic, media-neutral, and privacy-first measurement framework for today's evolving ecosystem. Read more.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Personalization is such a sacred word in marketing. Who would question its effectiveness? This article examines a piece by two writers who did just that, and highlights points that are worth considering in the context of B2B.

CONTENT TYPE: Article | TOPIC: Websites

Automated push notification is an optimal channel in the post-GDPR era, allowing e-commerce brands to push communications to target users efficiently, effectively, and easily. Now's the time to act—because late adopters will fall behind.

CONTENT TYPE: Article | TOPIC: Email Marketing

From privacy features to dark mode options, email marketing has become much more complex over the past decade. Marketers need to be open to continual change.

CONTENT TYPE: Article | TOPIC: Martech

Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.

CONTENT TYPE: Article | TOPIC: Marketing Management

Right now, business agility is more important—and more multifaceted—than ever. It looks different for every company, but we all should be focused on these three aspects of it.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for stronger engagement and conversions. Read more.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Digital transformation isn't just about technology—it's about using data to drive smarter decisions and business growth. Learn how to build a data-driven strategy. Read more.