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  • With #mpb2b online you get access to two full days of inspirational keynotes and tactical sessions on the topics that mean the most to B2B marketers today.

  • The death of the third-party cookie is looming, and ad tech experts interviewed here are focused on data and privacy issues for 2021, as well as multichannel and cross-format advertising. Read what they had to say.

  • The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here's how to adapt your messaging and content for your customers' current needs and behaviors.

  • Senior marketers say the biggest marketing leadership deficiency in their organizations is an understanding of the customer journey, according to recent research from the CMO Council and Chief Outsiders.

  • This recent infographic explores the current audio marketing landscape and covers what has and has not changed for marketers.

  • Do you have a solid grasp of your users' preferences, including how, and how often, they want to be contacted by you? Most marketers have room for improvement in this area—and the opportunity to boost loyalty and revenue. It's time to up your preference-management game. Sponsored by OneTrust.

  • No two people are better-suited to help us move into a world of weird marketing—marketing based on ideas derived from divergent thinking—than Scottt Trobaugh and Cliff Lewis from Godfrey. Let's bring the weird to B2B marketing.

  • Social media retargeting is a valuable tactic in improving brand awareness and recognition during the buying process—and not just for consumer products, but B2B services as well. Learn more in this article.

  • In which countries are people most interested in online ad blocking? To find out, Surfshark looked at every country’s search volume for the top ad-blocking software relative to its population of internet users.

  • The process of hiring and retaining marketing talent is more challenging than ever. From attracting the right candidates to supporting virtual teams to ensuring compensation is in line with what's expected in this new normal—there's a lot marketing leaders need to manage. Sponsored by Robert Half.

  • In the era of "fake news," getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here's how to take advantage of it.

  • Online presentations and webinars are too often dragged down by surplus information or they're cluttered with self-promotion. Nobody has time for that. Make your presentation lean and mean by taking this article's advice.

  • Receiving messages too frequently is the top reason people say they have unsubscribed from brand messages (email lists, text lists, etc.) during the COVID-19 pandemic, according to recent research.

  • B2B marketers have many partnerships—with intermediaries, customers, and others. Some are close relationships, and some aren't. How can you tell what type you need? And if want a close, long-term, and profitable B2B relationship, how can you ensure it will be?

  • Most senior marketers are very optimistic about the US economic outlook and plan to increase their marketing spend over the next 12 months.

  • Did you know that Thursday is the most popular day for consuming videos from businesses? That's just one of the many interesting stats covered in this infographic from SalesIntel.

  • Wish you could manage your marketing efforts and outreach with more precision? If so, you need to be collecting and using Intent data, which allows you to better understand which products and services your buyers are interested in. Stop wasting time and money on prospects that aren't ready to buy, and boost your bottom line. Sponsored by Bombora.

  • Demand generation is a critical tool in a marketer's arsenal. But it's also an ever-evolving discipline—and if you don't keep up, you'll be left behind. It's time to make sure your demand gen efforts are well matched to your increasingly savvy target audiences. Sponsored by Sendoso.

  • If you could do one thing to your marketing to make a sustainable difference in your ability to impact the business, it's to change what you measure.

  • For many, the threat of an economic crisis inspires fear and uncertainty. But strategic, smart wins can still happen if you reframe your messaging and shift your focus. Here are four tactics to use.