Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Sponsored Webinar | TOPIC: Content | ELEMENT: Create
Traditional content marketing is no longer enough. Today's most successful brands are creating immersive web experiences, and you can too. It's easier than you might think, and will yield significant business results. Ceros will show you how, in this sponsored demo of their software.
CONTENT TYPE: Webinar | TOPIC: Content | ELEMENT: Communicate
The future of B2B marketing is about creating content that attracts an audience and delivers measurable value by harnessing your team's—no, your entire organization's—expertise. We'll show you how to use that talent to activate a content marketing strategy that produces better business outcomes.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Communicate
Advertising are pouring money into podcast ads, and for good reason. The audiences tend to be targeted, tech-savvy, high-income-earning, and educated. Check out who's listening and why your brand might want to tune in.
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Create
SAP Ariba's vice-president of influencer marketing, Amisha Gandhi, discusses the company's approach to building lasting relationships with industry influencers.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Plan
Sales emails are often easily overlooked, but adding video to your emails can give your company the competitive edge. Here's a guide on how to do that and which tools can help.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Communicate
The assumption is that negative comments of rival fans hurt the involved brands--at least on the social media channels on which those comments and interactions take place. But is that really the case?
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: None
Apple, Amazon, and Pinterest are the most relevant brands to consumers in the United States, according to recent research from Prophet.
CONTENT TYPE: Sponsored Webinar | TOPIC: Career Management | ELEMENT: Management
Collaboration—with internal teams, as well as clients and agencies—is not always simple. And it's easy to feel like it's not worth it, but it really is (we promise)! We'll show you how to effectively use collaboration and the power of diverse perspectives to improve business results. Sponsored by OpenText Hightail.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Plan
Are your marketing efforts overlooking one of the most effective channels: word-of-mouth? Getting people to talk about and recommend your brand can have a huge impact on conversions. See who people trust and what gets people talking.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Communicate
Increase your email program's ROI by knowing your who customers are and what content they want to see. Use these six methods to personalize your emails beyond the basics.
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