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  • Adding more hashtags to Instagram posts doesn't tend to help boost views, according to recent research from Social Insider.

  • Although the sales team shouldn't function exactly like your significant other (at least, we hope not), marketing leaders can learn a lot about alignment from how a marriage endures. Check out these four lessons.

  • This piece looks at four marketing ops responsibilities: building and maintaining systems, managing cross-functional projects, handling email and CRM systems, and managing and analyzing data.

  • Too many marketers are using the wrong variables when calculating ROI. As a result they're undervaluing the work they're doing. Eliminate the noise and get accurate, trustworthy insights with a first-party measurement strategy. Sponsored by ChannelMix.

  • Whether you produce five events or 500 each year, organizations experience the same dilemmas: How do we remain agile in this environment? How do we understand attendee behavior and work with it? And how do we approach event technology buying in a smart way? This guide has the answers you’re looking for. Sponsored by Cvent.

  • Big ad channels can't be trusted to give you real analytics. Facebook wants you to use Facebook, so it fudges the stats to ensure you will. Multitouch attribution tools, on the other hand, are impartial and effective.

  • Email, website, chatbot, PPC, Zoom calls... B2B buyers have access to more channels than ever to get information about your product or service. Coordinating those touchpoints leads to the best possible experience.

  • This infographic explores performance trends for UGC advertising and how social networks are investing in UGC.

  • It's easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and follow the steps in this article.

  • Time to take your brand to the doctor. How does it measure up? Ask yourself these six questions to see if you need to make changes.

  • Business leaders say staffing issues/shortages will be the biggest challenge to successfully delivering customer engagement and experience in 2022, according to recent research from Verint.

  • Complying with customer data rights doesn't mean just checking a few boxes and moving on. Your entire organization must shift in the way it views and processes customer data. Here are some tips to get started.

  • If the formula for measuring ROI is so straightforward, why do so many marketers struggle with it? They may be looking for their Y in the wrong place.

  • Nearly half of HR leaders believe that meeting culture—the length, frequency, and outcomes of meetings—is a major challenge for their company, according to recent research from Time Is Ltd. and Ascend2.

  • This infographic explores benchmarks based on an analysis of engagement (likes, comments, shares, etc.) on 27 million posts on Instagram, Facebook, Twitter, and TikTok.

  • Struggling to keep your marketing team connected, communicating effectively, and on schedule? A connected app platform might be exactly the solution you need. Sponsored by Airtable.

  • Jamie Gier joins us for this episode of Marketing Smarts to talk about what the event industry looks like in 2022 and how to add moments of delight to every stage of the customer journey.

  • You have a great customer feedback program that gets you a mountain of data. But how do you spin that data into problem-solving gold? Here are three lessons from companies that successfully did just that.

  • This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can follow to ensure it is effective for your business.

  • PR seems firmly tied up in a company's brand reputation vs. money-making ventures. But that perception needs to change, argues this article.