Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Career Management
Online platforms have made it easier than ever for job seekers to learn about open positions and apply for them. But there's also a downside to all that choice: decision fatigue. Here's what you need to know.
CONTENT TYPE: Chart | TOPIC: Branding
The world's five most valuable brands in 2020 are all technology companies, according to recent research from Interbrand.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy
Communication and connection are important in the best of situations, but they become vital when adapting to a new normal. As customer expectations evolve, marketers are thinking how they can adjust to ensure the best possible customer experience. Here are some useful tactics.
CONTENT TYPE: Article | TOPIC: Email
Email marketing gives you space for customization, direct communication, and easy tracking. But scaling and consistency are hard to achieve. Here are four ways to integrate AI into your email strategy without sacrificing a human touch and all the while achieving consistently better results.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
If your ad measurement depends on third-party cookies, you'll be facing profound changes within less than two years, as Web browsers phase them out. But cookies have their drawbacks, and this article argues that marketers will be better off without them.
CONTENT TYPE: Article | TOPIC: Management
When you think about what an Agile Marketing team looks like, what comes to mind? Chances are, you imagine marketers who are fast, flexible, maybe even frenetic. But, especially in volatile times, Agile doesn't mean working feverishly.
CONTENT TYPE: Chart | TOPIC: Social Media
Thumbnail images for popular YouTube videos tend to be colorful, to feature human faces, and to contain text, according to recent research from Best SEO Companies.
CONTENT TYPE: Infographic | TOPIC: Social Media
How do you know which influencers to work with? And what's the process for hiring influencers? A recent infographic from Spiralytics answers those questions with tips for identifying candidates, reaching out, and creating contracts.
CONTENT TYPE: Guide/Report | TOPIC: Mobile
Effective mobile marketing campaigns allow your brand to maximize engagement and sales opportunities at each phase in the customer journey. But you need a plan that ensures you're using best practices at each customer touchpoint—to drive loyalty and revenue. Sponsored by Iterable.
CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing
Are you getting as much out of your account-based marketing strategy as you hoped you would if you could measure success? Or do you struggle to prove ABM's—and your own efforts'—effectiveness and ROI? You can overcome those common measurement challenges and level-up your capabilities to prove performance. Sponsored by LiveRamp.
CONTENT TYPE: Podcast | TOPIC: Management
As marketers, we compete for our audience's attention—and struggle to focus attention on our own work. Rob Hatch, CEO of Owner Media Group and author of the book Attention!, shares advice and insights from his book.
CONTENT TYPE: Article | TOPIC: Search
Link-building is an indispensable part of B2B marketing. But what are the best ways to grow your site's backlink profile? This article will guide you through the most effective and sustainable link-building strategies.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
Programmatic advertising has progressed dramatically over the past decade, going from an experimental tactic to common practice.
CONTENT TYPE: Chart | TOPIC: Management
Executives say poor integration across teams is the biggest reason employees don't engage in the customer experience, according to recent research from Harvard Business Review Analytic Services and Gongos.
CONTENT TYPE: Article | TOPIC: Career Management
Technology has allowed us to form connections and maintain strong business relationships even while we are unable to meet in person. But making contacts in the digital world is different. Use this article as a guide for how to adapt.
Some of the world's most successful people identify as introverts, which might seem counterintuitive. But they've adapted a strategy that can teach us a thing or two about successful networking. Here are four networking lessons we can learn from introverts.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Market research is an essential first step for launching any product or feature, but too many of us want to jump in and use our instincts instead of collecting the data we need to ensure success. Here are 10 tools that will make your research easier.
CONTENT TYPE: Sponsored Article | TOPIC: Management
Your customers want you to provide personalized offers and experiences, but they also want you to respect their privacy and allow them more control over their data. That's why a preference-management strategy is so important. Here are four things marketers can do.
CONTENT TYPE: Chart | TOPIC: Content
Nearly two-thirds (64%) of B2B marketers say they rely on content gating in order to capture the contact details of prospects and customers, according to recent research from Finite and CogniClick.
In 2020 LinkedIn finally hopped on the stories bandwagon, rolling out the content format worldwide in October. How can marketers make the most of this mobile-first, mixed-media format?
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