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  • Future Trends Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

    What's next for B2B? Register now for the Future Trends Friday Forum and hear what three top industry experts have to say about what lies ahead. Sponsored by Momentive.

  • The Future of B2B Marketing: Hot Advice & Smart Insights for 2023

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    Changes in technology, privacy, and customer behavior are disrupting digital marketing. But many of us are too busy to understand how these changes will affect our work and careers. So we're hosting a friendly fireside chat with six domain experts to discuss the important trends and changes coming your way in 2023.

  • How to Overcome the Biggest B2B Buying Barriers

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Account-Based Marketing

    You believe in your product. Now if only your customer would get on board! Join B2B marketer, author, and speaker Nancy Harhut for this live encore of her fall 2022 MarketingProfs B2B Forum presentation. Learn how to obliterate objections and get that deal closed.

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Management

    As you think about your personal holiday plans, you'll want to pencil in time for our Marketing Planning Friday Forum. Three industry experts will share how to navigate the year ahead so that it's your best B2B year yet. It's a Friday Forum so exciting, you'll be spreading the marketing cheer all season long. Sponsored by Adobe Workfront.

  • Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology

    Artificial intelligence in marketing is here to stay, and Marketing and Sales leaders can no longer afford to ignore it. Register today to catch up on AI trends and best-practices for your marketing strategy and for aligning your revenue teams. Sponsored by Drift.

  • Positioning in Highly Competitive Markets

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Join positioning expert and MarketingProfs CEO Allen Weiss for this free webinar to gain a better understanding of your market, how to segment it based on the benefits your organization offers, and what sets you apart from the competition.

  • How Much Content Marketers Make: Salaries for Seven Positions

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Management

    How much do content marketers make in 2022? To find out, Managing Editor surveyed 305 content marketers, most of whom are based in the United States.

  • Boost Your Marketing Team With These Eight Research-Based Tactics

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Management

    The proliferation of remote work and trends such as The Great Resignation have had a big impact on the job market. Check out what Robert Half learned from its latest survey about salaries, hiring, and ways to keep employees happy.

  • DIY vs. Professional Video Production: A Brief Guide

    Article

    CONTENT TYPE: Article | TOPIC: Content

    We've all seen them: videos that really should have had professional production value. The lighting is bad, there's a broom in the background, or a dog is barking off-screen. But what about when DIY video works fine? This article breaks down the differences.

  • Five Ways to Optimize Your Videos for Search [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Search

    What can you do to help your business's videos rank higher in search? This infographic explores how to boost discovery and views.

  • Perceptual Maps and Competition: How to Understand and Improve Your Position in the Market

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, you're flying blind.

  • Market Segmentation: Where Companies Go Wrong and Why You Need Differential Advantage Analysis

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Welcome to a highly misunderstood topic: segmentation. This article explains what marketers tend to get wrong about segmentation, what's a better way to segment, and why doing a differential advantage analysis after segmentation can help you beat the competition.

  • Customer Benefits: A Brief Introduction to Why Customers Buy Your Products

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    When as a marketer you identify and focus on benefits, you ensure that you are focusing your attention on what customers are really buying; as a result, you don't waste money and energy in your marketing efforts.

  • Feedback Is Fuel: Use Insights to Supercharge Your Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    To be successful, marketers need to be able to quickly create feedback loops and act on customer insights—no easy task in an uncertain market. In this webinar, you'll learn how to listen to and better serve your customers—while boosting acquisition and retention. Sponsored by Momentive.

  • The Buyers Are (Still) There: How Can B2B Tech Marketers Get to Them?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The accelerated pace of the digital business world will require B2B tech marketers to drop their manual ABM processes and get to a deeper level of customer understanding. But how? Check out these ideas.

  • Understanding Web3 Through a Marketing Lens: Tony Pham on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    How do you evaluate whether Web3 would add value to your business? This podcast episode featuring Tony Pham tackles that question and more, including what the differences are between Web2 and Web3 and where the Internet stands today.

  • The Top 20 Brands Gen Z Has an Oversized Preference For [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    TikTok, Discord, and Snapchat are among the brands members of Gen Z tend to like much more compared with adults in general.

  • Triple Your MQL to SQL Conversion Rate Using Science-Based Hacks

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Demand Generation

    How can you nurture your marketing leads into qualified sales conversations? By combining their behavioral intent with targeted content, neuroscience, and marketing automation! Neuroscience marketer Kenda Macdonald shows you how one company used this effective combination to 3x their sales conversations—and how you can do the same.

  • Company Diversity, Equity, and Inclusion: How to Overcome Challenges and Drive True Change

    Article

    CONTENT TYPE: Article | TOPIC: Management

    Diversity, equity, and inclusion is a win-win for everyone: It's good for business, good for employees, and good for PR. To drive real change, check out these tips.

  • How Much Time Do People Spend in Unnecessary Meetings?

    Chart

    CONTENT TYPE: Chart | TOPIC: Management

    Workers say nearly a third (31%) of the meetings they attend each week are unnecessary, according to recent research from Otto.ai.