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  • Types of Emails Overview

    Master Class Lesson

    Should you send promotional emails or informational newsletters? Discover the strengths of each and how to write them to connect with your audience.

  • When it comes to sharing information that's relevant to your client: How much is too much? Here's the (surprising) data that says you can be doing more.

  • Metrics and Trigger Emails

    Master Class Lesson

    Email automation—a reader does this, your system responds with that—can be beneficial or detrimental to your relationship with your audience. Know the effects of your triggers (and how to fix them).

  • Online marketing is always changing—just think of the death of cookies. Learn why email marketing will continue to grow in importance in your marketing stack and how you can use email to take advantage of the marketing changes coming your way.

  • Anatomy of an Email: Images

    Master Class Lesson

    Stock photos, graphics, videos, GIFs: Images in your email define your style and convey information. Here's what the data says about successful images in your email marketing—and what to avoid.

  • Get the quick and easy tactics, adjustments, and changes that impact email marketing today, based on data and testing (not conjecture and guesswork).

  • Timing and Frequency DOES Matter

    Master Class Lesson

    Does it matter when you send your emails? You bet it does. Learn the best days and times, in general, to send emails—and how to adjust your timing based on your own results.

  • Anatomy of an Email: Preheaders

    Master Class Lesson

    You know the little preview you see before you open an email? That's the preheader. Discover how to write strong preheader copy to draw your reader into your marketing message.

  • Email remains one of the most stable marketing platforms: everyone has email and no one can take away your list. Maximize your email effectiveness—from Deliverability to Open Rates, Subject Lines to CTAs—with Jay Schwedelson, CEO and President of Worldata.

  • Overview of the Master Class

    Master Class Lesson

    Do you need email marketing? Yes: It's the cheapest, most direct way to stay in contact with your audience. Start here to discover how you will benefit from great email marketing.

  • Mindset of an Email Marketer

    Master Class Lesson

    Email marketing is very forgiving. You send messages to your list. Some are read, some are not. Some get responses, some don't. The key? Don't let today's failure define you: Always be testing.

  • Anatomy of an Email: From Address

    Master Class Lesson

    The most valuable real estate in your email? Your From line. Learn why your name matters to your audience—and how you can use it to earn their trust and attention.

  • Subject lines: What works? And what doesn't? Learn how to write a good email subject line that speaks to your readers' interests and gets the email opened.

  • Anatomy of an Email: Content

    Master Class Lesson

    What should you write about? How much should you write? Your email creative—and your success—depends on your goals. Define your goals to define your content.

  • Anatomy of an Email: CTAs

    Master Class Lesson

    Email marketing is just that: Marketing. Getting people to take action. Learn how to craft a compelling call to action (CTA) so people respond the way you want them to more often.

  • Once the novelty of AI-generated content has worn off, is it really useful to your company? This article argues that it absolutely is, and you should adopt it sooner rather than later.

  • There's nothing particularly thrilling about writing RFPs. But when it's time to switch email service providers, the sheer number of options basically requires you to write them. Here are three tips to make the process less painful.

  • Almost three-quarters (74%) of in-house brand and creative teams have been restructured over the past year or are currently being restructured, according to recent research from Lytho.

  • Learn how to create, measure, and optimize a holistic marketing automation strategy that leads to more conversions and sales. Sponsored by ActiveCampaign.

  • ABM is more effective with intent data! Yay! But you're using it wrong. D'oh! You might be making one of four newbie mistakes outlined in this article.