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  • Open House: Enroll in any marketing course for free!

    Event

    CONTENT TYPE: Event | TOPIC: Events

    It's our favorite day of the year! Enroll in any one of our PRO-exclusive online courses on us. Choose from dozens of top-rated courses led by the industry's leading B2B Marketing experts for exactly $0. Doors are open now.

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Management

    As you think about your holiday plans, you'll want to pencil in time for our Marketing Planning Friday Forum. Three industry experts will share their strategies for navigating your best B2B year yet—it's a Friday Forum so exciting, you'll be spreading the marketing cheer all season long. Sponsored by Adobe Workfront.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email

    The B2B marketing mix wouldn't be complete without an email or two (...or two hundred!). Join us for our Email Marketing Friday Forum when three industry experts share their tips and tricks for turning up the star factor on ho hum emails. Sponsored by Vidyard.

  • Content Creation and Curation: The Missing Link Between Sales and Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Content

    Content plays a vital role in creating a symbiotic—and successful—relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals. Sponsored by Bigtincan.

  • How to Create a Sales Enablement Process That CONVERTS

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Demand Generation

    "It's not Sales' job to nurture..." Join demand gen expert and bestselling author Kenda Macdonald as she unpacks this controversial statement. Nurturing doesn't stop once a lead becomes an MQL. Learn Marketing's role in nurturing beyond MQLs and making sales processes more effective.

  • Google Analytics 4 Is Almost Here—It's Time to Test and Prepare

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement

    Transitioning to GA4 may seem like a daunting task. But the earlier you start, the easier it will be. Follow this action plan.

  • How Sales Teams Can Improve Operations With Sales Intelligence Tools

    Article

    CONTENT TYPE: Article | TOPIC: Management

    Marketers are not alone in the struggle to juggle their tasks. Salespeople can become just as frustrated. This article breaks down what it looks like when your sales department is in desperate need of an intelligence tool.

  • Worse Than a Black Hole? The Complexity of B2B Martech Stacks

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology

    Nearly one in five senior B2B marketers say their martech stack is more complex than a black hole, according to recent research from Anteriad and Ascend2.

  • Has B2B Sales Gotten Easier or Harder Since 2020?

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Management

    Nearly half of B2B salespeople say their jobs are now more difficult compared with pre-pandemic times, according to recent research from Jiminny.

  • Moving From Content Marketing to Content Strategy: Four Actions to Take

    Article

    CONTENT TYPE: Article | TOPIC: Content

    You can have the longest list of content items in the world, but it's not a content strategy until they're mapped to your customers' needs. To get there, take these four actions.

  • What Six Popular Colors Convey in Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic from Giraffe Social Media explores the psychology of six colors commonly used by marketers: red, blue, yellow, orange, green, and purple.

  • How to Use Marketing Automation to Create Contextual Sales Conversations

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Marketing has the power to not only drive demand gen but also ensure the sales team has relevant, contextualized conversations with qualified leads. Learn what contextualized conversations are, why they work so well to convert leads, and how marketing automation can help you help Sales.

  • Why It's Not Your Sales Team's Job to Nurture Leads

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    To support Sales, marketers need to cultivate leads and nurture them through the buying process—empowering leads and the sales team alike to have conversations with each other. See what needs to be done.

  • Lead Scoring Best-Practices That Lead to Better Alignment and More Sales

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    Say goodbye to Sales and Marketing communication breakdowns and disagreements about leads—especially lead quality and lead follow-up (or the lack thereof). In this webinar, you'll learn how to use lead scoring to align Sales and Marketing, gain strategic insights about products and accounts, and close more deals. Sponsored by Adobe Marketo Engage.

  • Five Trends in the Marketing Ops Profession

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Career Management

    Somebody has to wrangle all those marketers to make sure they're getting their job done. Luckily, marketing ops is gaining popularity. Check out trends in the marketing ops profession.

  • A Complete Guide to Anchor Text Optimization in Four Steps

    Article

    CONTENT TYPE: Article | TOPIC: Search

    Optimizing anchor text is as delicate as it is essential. Iffy tactics risk penalties, but playing it too safe means low rankings. Google will judge you. Follow the four steps in this article to get your anchor texts just right.

  • Tips, Tricks, and Hacks for B2B Email Marketing Success: Michael Barber on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Email

    Michael Barber digs into email hacks for B2B marketers, including what keeps him awake at night, tips to pay attention to, words of wisdom for 2023, and more.

  • 10 Ways to Improve Customer Experience [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Providing a great customer experience is essential to reducing churn and driving repeat sales. So, how can you ensure you're delivering an experience that meets—or even exceeds—expectations?

  • Three Steps to Personalizing the Overall Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Your company may have its messaging content and tone perfected, but that counts for nothing if you're messaging customers at 3 in the morning on weekends. Go through the steps in this article to achieve total personalization of the customer experience.

  • Measuring the Immeasurable: Customer Loyalty Metrics

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement

    Although it's impossible to give an absolute value to abstract concepts such as loyalty, there are metrics that can indicate customers' willingness to return to your company. Here's what to track.