Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement
Ever try to explain how hot it is outside in Celsius when your audience is familiar only with Fahrenheit? That's what marketing measurement can feel like. Check out the methods in this article to get to the bottom of marketing's business value.
CONTENT TYPE: Podcast | TOPIC: Content
Nick Nimmin and George B. Thomas discuss the power of YouTube for businesses, including getting started; the metrics that matter; how YouTube equals traffic, leads, and sales; and so much more.
CONTENT TYPE: Infographic | TOPIC: Branding
This infographic explores how businesses can benefit greatly by taking a blended, overlapping approach that delivers a mix of content related to different aspects of their overarching brand.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Dating horror stories... we all have them. But happens when dating goes well? It looks a lot like a long-term relationship between a company and its repeat customers.
CONTENT TYPE: Chart | TOPIC: Content
Marketers say they distribute video content most often on social media, whereas salespeople and customer experience professionals say they distribute it most often to prospects and customers, according to recent research.
CONTENT TYPE: Article | TOPIC: Marketing Technology
What can B2B marketers learn from a retail brand? A lot more than just B2C tactics, if the brand sets up its own data solution. And that's happening more and more.
CONTENT TYPE: Chart | TOPIC: Search
Online searches tend to be very short: Most consist of just one or two words, according to recent research from Semrush.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
You know when you were a kid visiting a museum and hated reading long blocks of text but loved the slimy "touch and feel" displays? That's pretty much how interactive advertising works—and for generating leads, it definitely works.
CONTENT TYPE: Infographic | TOPIC: Social Media
This infographic provides common specs for social media video ads that marketers can use across channels.
CONTENT TYPE: Guide/Report | TOPIC: Demand Generation
Discover the results from a survey of 115 B2B marketing professionals that will help you create a best-in-class demand generation strategy. Sponsored by Act-On.
CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience
When done right, phone conversations can transform your marketing ROI. Learn what can happen when you put as much focus on phone conversations as you do other marketing strategies. Check out this webinar to discover the strategies leading brands are using. Sponsored by Invoca.
CONTENT TYPE: Podcast | TOPIC: Branding
Are you ready to take a journey through trust, reciprocity, reputation, and strategy? In this episode, George B. Thomas and Eric Yaverbaum uncover a matrix of words, tips, and wisdom for building a successful brand in the digital world.
CONTENT TYPE: Article | TOPIC: Customer Experience
After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions.
CONTENT TYPE: Chart | TOPIC: Career Management
Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue.
Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV.
CONTENT TYPE: Article | TOPIC: Public Relations
You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage.
CONTENT TYPE: Webinar | TOPIC: Career Management
If there's anything we've learned since 2020, it's that anything is possible. The unimaginable can happen. Unpredictable is the norm. And Marketing needs to be prepared for it.
CONTENT TYPE: Article | TOPIC: Branding
"Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation.
CONTENT TYPE: Sponsored Article | TOPIC: Customer Experience
Your customers' experience should be seamless and smooth as a swan on water, which means making a shift in the inner workings of your company. Here are three tips to get there.
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