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  • This infographic looks at nine key steps for developing an effective SEO keyword strategy.

  • Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more.

  • This infographic looks at what it takes to run a PR campaign that reaches the right people and benefits the business.

  • An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.

  • Prospects are checking out your website. Don't let a poor user experience scare them away! Remove those UX roadblocks and create a clear path to your buyer's next stage. Shannon Geis's UX writing essentials will help you connect your audience's needs with your business goals to make that B2B sale.

  • Most advertising decision-makers expect privacy laws will impact their ability to deliver personalized digital ads campaigns, according to recent research.

  • See how brand safety and suitability frameworks can help protect your brand from harmful associations and content risks. Safeguard your brand. Read more.

  • There are plenty of smart, responsible ways for social media marketers to use AI in B2B marketing. Join Andy Crestodina for practical strategies for using ChatGPT to boost LinkedIn performance, generate engaging content, and create impactful social assets at this MarketingProfs free webinar.

  • B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.

  • Gen Zers say social media's impact on their mental health is complicated—that the platforms often spark negative emotions while also often improving their mood—according to recent research.

  • Explore how AI empowers businesses with strategic automation, personalized content, and data-driven decision-making. Start building your AI-driven strategy now. Read more.

  • Marketing automation is getting an upgrade! New AI tools can automate your workflows and optimize campaigns to drive business. Whether you're refining your existing marketing automation or starting fresh, this free webinar will provide actionable insights to elevate your marketing results. Sponsored by Act-On.

  • What's trending on Salesforce's AppExchange app marketplace this year? To find out, researchers analyzed a host of recent data points related to the marketplace

  • Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.

  • Tap into the powerful, persuasive tactics used in TV infomercials! In Heather Lloyd-Martin's fast-paced, interactive session, she'll share the secrets of copy that engages readers and makes you money. But that's not all... Act now and you'll get Heather's checklist to writing high-conversion copy, absolutely free!

  • Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research.

  • See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.

  • Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2.

  • Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty towards in 2024, according to recent research.

  • Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more.