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CONTENT TYPE: Article | TOPIC: Marketing Management
The way marketing and sales are done is changing—fast. Harnessing the unique skills of Marketing and Sales for a common purpose can help you get ahead of the curve. Here's how.
CONTENT TYPE: Video | TOPIC: Measurement & Analytics
This episode of the Marketing Smarts Live Show offers a comprehensive exploration of the role of cookies in digital marketing and the implications of moving toward a cookieless future.
CONTENT TYPE: Article | TOPIC: Email Marketing
The launch of Apple's mail privacy protection two years ago immediately led to cries of "Email opens are dead!" But much like the cries of "Email is dead," they should be ignored. Learn how open rate can still be useful.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research from ZoomInfo and Ascend2.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This infographic looks at four approaches to take for successfully developing your message: focusing on your target market, alluding to the solution you provide, keeping things simple, and differentiating when possible.
CONTENT TYPE: Video | TOPIC: Marketing Strategy
In this episode, guest David Aaker discusses the fascinating concept of disruptive innovation. He explains what it is and explores its relevance to marketing today. Discover the exciting possibilities and far-reaching impact of disruptive innovation.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
The biotech industry is super-competitive, requiring effective marketing to allow the novelty of the science to shine for all to see. This article provides areas to consider for prioritization of digital marketing efforts.
Nearly two-thirds of people say they give a piece of traditional mail their undivided attention while looking at it, according to a recent report.
CONTENT TYPE: Webinar | TOPIC: Account-Based Marketing
Unlock ABM success with customer intent data! Answering the Who, What, When, and Why of leads gives you the keys to reading buyer intent signals. Discover how to read those signals, capitalize on the moment, and generate tangible results with ABM. Sponsored by ZoomInfo.
Which global risks do experts believe will have the most impact on society in the near future? Is the general population worried about the same risks? To find out, AXA surveyed 3,226 experts and 19,016 members of the public.
CONTENT TYPE: Infographic | TOPIC: Career Development
This infographic looks at the share of US workers who want a raise, the size of the raise they want, and why they fear asking.
CONTENT TYPE: Article | TOPIC: Marketing Content
Behind every great thought leader are years of hard-earned experience—and now Google cares about your experience, too. This article explores ways you can best demonstrate that experience.
CONTENT TYPE: Article | TOPIC: Public Relations
Companies that spotlight their expertise, innovation, and commitment to customer success are more likely to accumulate brand loyalty—and the easiest way to do those things is through effective PR.
CONTENT TYPE: Video | TOPIC: Customer Experience
In the bustling world of B2B marketing, capturing and maintaining attention is akin to finding a needle in a haystack. This episode of the Marketing Smarts Live Show delves into that very challenge.
CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence
Marketers are using AI to gain competitive advantage. Are you? Discover how to pair authentic human input with artificial intelligence to unlock more precise market research, actionable customer insights, and winning marketing campaigns. Sponsored by SurveyMonkey.
CONTENT TYPE: Article | TOPIC: Social Media Marketing
Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity.
Furniture retailer IKEA has one of the most recognizable and well-liked brands in the world. So, what are the secrets to the company's marketing success? And what can marketers learn from its strategy?
CONTENT TYPE: Chart | TOPIC: Social Media Marketing
Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent research.
CONTENT TYPE: Podcast | TOPIC: Career Development
Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal inclusion.
This episode of the Marketing Smarts Live Show with Amrita Mathur provided invaluable insights for B2B marketers: from optimizing for learning to humanizing marketing efforts and regularly updating buyer personas. The approaches and tactics that Amrita outlined form a playbook for Marketing-led growth.
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