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CONTENT TYPE: Chart | TOPIC: Marketing Management
A survey of 1,252 workers in the United States found that meaning is the factor most strongly correlated with people wanting to stay at their job—ahead of growth, belonging, daily experience, and compensation.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
This infographic looks at six predictions for 2024: the continued rise of social shopping, chatbots and messaging apps, social-powered customer service, different video content lengths, social intelligence, and generative AI apps.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Many people take the same commute route every day. Placing a digital or interactive ad in a strategic public transit location can result in countless impressions and improved ROI.
CONTENT TYPE: Video | TOPIC: Marketing Strategy
In B2B marketing, professionals often find themselves at a crossroads: choosing between immediate, visible campaign results and long-term strategic planning for company longevity. That dilemma becomes even more pronounced during economic downturns. What's to be done?
CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence
Today's AI tools can personalize your marketing materials at scale, engaging your customers like never before. Discover how to use AI to create a personalized, seamless buying experience that wows your audience and fills your pipeline. Sponsored by Drift.
CONTENT TYPE: Article | TOPIC: SEO
As cookies and third-party tracking fall out of favor, marketers will need to look beyond paid media and revisit the backbone of SEO: organic search.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
How can texting help businesses with their marketing and operations? To find out, Text Request surveyed professionals across a wide range of ages and industries.
CONTENT TYPE: Podcast | TOPIC: Communications
You may think you're communicating, but are you really getting your point across? Podcast guest and "King of Clarity" Steve Woodruff breaks down the elements of clear communication, from distilling your purpose to getting people on the same page.
CONTENT TYPE: Article | TOPIC: Measurement & Analytics
Connecting the dots between a prospect's professional and personal profiles is a powerful way to supercharge B2B marketing. Here's why it's important and how it can help you.
CONTENT TYPE: Chart | TOPIC: Career Development
The median starting salary for a corporate chief marketing officer in the United States is expected to be $189,750 in 2024, according to recent research.
CONTENT TYPE: Article | TOPIC: Artificial Intelligence
How can marketers strategically deliver the next generation of B2B customer experiences? And how do you get your executive team on board? This article offers a few ideas.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management
The insights in this article are truly valuable for marketing and creative managers who must find the talent they need. But if you are that talent... it pays (literally) to know what exactly those managers will be considering in the hiring process. Find out how to be more easily hired!
CONTENT TYPE: Infographic | TOPIC: Branding
This infographic looks at what common palette, filter, and lighting choices tend to convey in marketing photography.
CONTENT TYPE: Chart | TOPIC: Marketing Content
What qualities do B2B buyers find most impactful and essential in content created by vendors? To find out, researchers surveyed 824 people who have participated in a B2B buying process in the past year.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Do you love your neighbors, your customers, your partners, your employees? If you're building a digital community, you'd better. This article explores how to reap the rewards of community-building.
CONTENT TYPE: Video | TOPIC: Marketing Content
In the dynamic realm of content marketing, strategic thinking is not just beneficial; it's essential to business success—not only saving time and money but also boosting content marketing results significantly.
CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing
It's a challenge to reach key decision-makers at high-value companies. Yet they are the very people who make buying decisions! Discover how programmatic ABM automates ad delivery to your targeted prospects—on websites, across social media, and more. Sponsored by StackAdapt.
CONTENT TYPE: Podcast | TOPIC: SEO
If you're feeling overwhelmed by SEO, this episode of Marketing Smarts is for you. Host George B. Thomas leads a discussion with Kyle Roof about what really matters in SEO, what doesn't, and where to start.
CONTENT TYPE: Infographic | TOPIC: Career Development
Some 88% of MBA grads say they feel current MBA programs need to be updated for the digital era, according to a recent survey.
CONTENT TYPE: Article | TOPIC: Email Marketing
A multilingual email marketing strategy doesn't stop at the translation of text. Localization is also essential. This article breaks down what you need to consider.
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