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  • Lead Scoring Best-Practices That Lead to Better Alignment and More Sales

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    Say goodbye to Sales and Marketing communication breakdowns and disagreements about leads—especially lead quality and lead follow-up (or the lack thereof). In this webinar, you'll learn how to use lead scoring to align Sales and Marketing, gain strategic insights about products and accounts, and close more deals. Sponsored by Adobe Marketo Engage.

  • Five Trends in the Marketing Ops Profession

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Career Management

    Somebody has to wrangle all those marketers to make sure they're getting their job done. Luckily, marketing ops is gaining popularity. Check out trends in the marketing ops profession.

  • A Complete Guide to Anchor Text Optimization in Four Steps

    Article

    CONTENT TYPE: Article | TOPIC: Search

    Optimizing anchor text is as delicate as it is essential. Iffy tactics risk penalties, but playing it too safe means low rankings. Google will judge you. Follow the four steps in this article to get your anchor texts just right.

  • Tips, Tricks, and Hacks for B2B Email Marketing Success: Michael Barber on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Email

    Michael Barber digs into email hacks for B2B marketers, including what keeps him awake at night, tips to pay attention to, words of wisdom for 2023, and more.

  • 10 Ways to Improve Customer Experience [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Providing a great customer experience is essential to reducing churn and driving repeat sales. So, how can you ensure you're delivering an experience that meets—or even exceeds—expectations?

  • Three Steps to Personalizing the Overall Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Your company may have its messaging content and tone perfected, but that counts for nothing if you're messaging customers at 3 in the morning on weekends. Go through the steps in this article to achieve total personalization of the customer experience.

  • Measuring the Immeasurable: Customer Loyalty Metrics

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement

    Although it's impossible to give an absolute value to abstract concepts such as loyalty, there are metrics that can indicate customers' willingness to return to your company. Here's what to track.

  • The Role of Data in B2B Go-To-Market Strategies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketing and sales leaders say the data types they're using most as part of their go-to-market efforts are account history (57% cite) and contact data (57% also cite).

  • Why You Need a Community Strategy (And How to Build It) in an Age of Digital Transformation

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Technology

    New trends and technologies can fall flat if your business hasn't built the connections and collaboration needed to best take advantage of those tools. Join us to learn how to foster community engagement so your business can thrive in a tech-powered world. Sponsored by Vidyard.

  • Four Steps Marketers Can Take to Drive Growth During a Recession

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    As a marketer, you might feel helpless when the economy takes a tumble and suddenly people aren't spending money. But there are still things you can do to take advantage of a quiet market.

  • The Most Important Elements of a B2B Multichannel Strategy

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers say accurate measurement is the most important element of a successful B2B multichannel marketing strategy, according to recent research from ActOn and Ascend2.

  • How to Adapt to Changing B2B Tech Buyer Behavior [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    B2B technology buyers are increasingly turning to digital channels to gather information during decision-making and to actually make purchases. How can you ensure changing buyer behavior doesn't derail your growth?

  • Metrics and Measurement Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Metrics & Measurement

    The ability to measure the impact of marketing efforts—both accurately and meaningfully—is a top skill in the smart marketer's arsenal. But, getting a handle on analytics can sometimes feel complicated and frustrating (we know!). Sponsored by Cvent.

  • Build B2B Marketing Trust With Evidence-Based Content: Melanie Deziel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Content

    Melanie Deziel discusses how powerful content creation can be for B2B growth, and at the same time, how difficult. She also leans into building trust with evidence-based content, and why it's so important to do so.

  • How to Cultivate Curiosity Throughout Your Career [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Management

    Being a life-long learner can help you adapt and adjust over time. So, how can you ensure that you stay curious? This infographic explores tips for cultivating curiosity over the course of your career.

  • The State of Competitive Intelligence: Four Trends

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Do you have a dedicated competitive intelligence team, or does your company just poke around on its competitors' social media now and then? The results of a new study might convince you to ramp up your tactics.

  • Eight Myths of Marketing Automation

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    It's only for email! It's only for enterprise businesses! It will replace us all! Wrong. This article sets out to debunk eight marketing automation myths.

  • Meh on the Metaverse: How Americans Feel About Virtual Worlds

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology

    Most Americans are uninterested or wary about the metaverse/virtual worlds, according to recent research from Ipsos.

  • Webinar Invitations: Examples and Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Events

    We've all been there: You send out a million party invitations, and nobody shows up. Ouch. To ensure that doesn't happen with your company webinars, use these invitation tips.

  • The State of Advertising Media Talent in 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Management

    Churn is the biggest concern both advertisers and agencies have regarding their media talent, according to recent research from ID Comms.