Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Marketing Technology
We can all admit it: Creating content can feel like a slog at times. Fortunately, software has caught on, and there are plenty of tools that make the process easier. Here are six of them.
CONTENT TYPE: Sponsored Article | TOPIC: Content
You definitely want your customers to take their content personally. But that can be difficult when, in many cases, the customer is actually a group of buyers. Learn how to personalize for buying group marketing.
CONTENT TYPE: Article | TOPIC: Customer Experience
Instead of lamenting the impending tightrope walk between personalization and privacy, marketers should take advantage of the cookieless environment and forge better customer relationships.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Customers don't just jump into a car and drive around aimlessly until they reach a purchase. They follow a map—one that can be mirrored for greater business success.
CONTENT TYPE: Article | TOPIC: Websites
The birds are chirping, the sky is blue, and... yikes, that infographic you posted two years ago just doesn't hold up. Time for a spring cleaning. Here's how to do it.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy
You can't sell anything if you don't know whom you're selling to. That's where buyer personas come in. This article answers your questions about the benefits and uses of buyer personas.
CONTENT TYPE: Article | TOPIC: Content
Amplifying your content can be as simple as breaking a larger piece into bite-sized (byte-sized?) pieces, and there's no better way to get those pieces than by having a good conversation.
CONTENT TYPE: Article | TOPIC: Management
Real-world AI looks very different from sci-fi TV's beeping robots most of us watched while growing up. Today's AI cannot fulfill its potential if it's relegated to its usual incarnation—expensive prototypes or initiatives. AI in the enterprise functions best as an integral part of a product management system.
CONTENT TYPE: Article | TOPIC: Demand Generation
The best way to establish a lead-scoring system is to follow what makes marketing so effective: knowing your core audience and setting goals. Check out this article for more on lead-scoring.
Many marketers get to the point where they want to venture out on their own, but starting a new agency can be confusing and complicated. Here are four benchmarks to count on, and what you should measure when you get there.
CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement
Data is no good to anyone if it's just lying around. To be useful, it has to be analyzed and applied. That's where people come in. Check out these examples of people and data being better together.
Replacing a ho-hum experience with something clever that brings a smile or otherwise engages is incredibly powerful. Make the most of every customer touchpoint by being creative in these six places.
So you've got your sales and marketing departments on the same page... mostly. But where does IT fit in? Can you put everyone in the same room without all hell breaking loose? To achieve interdepartmental harmony, follow these steps.
Marketers should be gazing into their crystal balls to see how their company will really fare in the cookieless future. Here are the tactics that will keep brands afloat.
CONTENT TYPE: Article | TOPIC: Branding
"Positions, everyone!" You know where your company started at the beginning of the show. But where is it by intermission? If you don't know, it may be time to reposition.
In the modern digital world, customer experience is not just about how you deliver the features of your products but also about how your customers interact with those products online. For excellent product experiences, follow these three tips.
Ever try to explain how hot it is outside in Celsius when your audience is familiar only with Fahrenheit? That's what marketing measurement can feel like. Check out the methods in this article to get to the bottom of marketing's business value.
Dating horror stories... we all have them. But happens when dating goes well? It looks a lot like a long-term relationship between a company and its repeat customers.
What can B2B marketers learn from a retail brand? A lot more than just B2C tactics, if the brand sets up its own data solution. And that's happening more and more.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
You know when you were a kid visiting a museum and hated reading long blocks of text but loved the slimy "touch and feel" displays? That's pretty much how interactive advertising works—and for generating leads, it definitely works.
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