Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Customer Experience
As the post-pandemic marketplace takes shape, marketers need to focus on what creates a memorable experience—and that doesn't always mean digital-only. Hybrid events allow for increased engagement and innovations. We can reimagine the B2B customer experience.
CONTENT TYPE: Article | TOPIC: Email
Email marketers place a lot of emphasis on open rate, but that's a metric that may not matter much, come iOS 15. Here's how marketers can prepare for the impending change.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Marketing goals can become blurry for even the most seasoned pros. Switching to an outcome-based approach helps align those goals with business outcomes. Here's how it works.
Every business suffers from a certain degree of customer churn, but if you use the right tactics to retain customers, you can reduce churn. Start by creating an effective customer retention plan.
CONTENT TYPE: Infographic | TOPIC: Social Media
Using hashtags can be an effective way to boost the reach of your LinkedIn posts. This infographic explores five hashtags popular with marketers on LinkedIn, including the follower count for each.
CONTENT TYPE: Article | TOPIC: Marketing Technology
Marketing automation has gained a lot of traction in recent years as digital engagement has increased. But once you have your shiny new platform, where do you start? This article offers some tips.
CONTENT TYPE: Article | TOPIC: Events
Digital transformation affects everything from transportation to healthcare to our social connections. Are events next? This article explores the possible future of events.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Today's major opportunity for ad tech lies in finding a replacement for cookies, but even the best solution would apply only to a fraction of all digital advertising. Learn why independent ad tech must solve for the middle market.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B marketers say the most impactful uses for intent data are advertising, customer account expansion, and account identification, according to recent research from Intentsify and Ascend2.
Your shiny new product doesn't have to be ready to go before you start to market it. In fact, it's best to begin your strategy while the product is still in development to ensure you have an audience to sell to. Find out more in this article.
When Apple rolls out its improved Hide My Email feature this fall, marketers will have to decide whether it's still worth accepting the "fake" relay addresses it generates. How big a problem will this be for your lead-gen forms and email list? Here's what you need to know.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Digital advertising spend by B2B firms is expected to jump by nearly a quarter in 2021, according to recent research from eMarketer.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement
This infographic from Salesforce looks at what key email metrics mean and explores how you can use them to optimize your campaigns.
CONTENT TYPE: Infographic | TOPIC: Search
Google's algorithm and other search algorithms are highly focused on search intent, making understanding it key for effective SEO. So, what exactly is search intent and how can you determine it?
CONTENT TYPE: Chart | TOPIC: Marketing Technology
B2B technology marketers say they want martech solutions to provide simple integration, the option to try before buying, and clear value, according to recent research from Sonus Research and the Tech Marketing Council.
CONTENT TYPE: Chart | TOPIC: Metrics & Measurement
Only 17% of marketers say their firm measures customer lifetime value (LTV) very well or extremely well, according to recent research from the CMO Council and Deloitte Digital.
CONTENT TYPE: Infographic | TOPIC: Email
Did you know that 87% of organizations use email to distribute content? That's just one of data points related to email marketing covered in a recent infographic from EmailToolTester.
CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing
Video can play a unique role in account-based marketing. There aren't many other tactics that make you stand out from the crowd, drive engagement, and result in useful analytics all at once. See how to use video for ABM.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Getting your marketing and sales teams on the same page—aligning them around a common revenue goal—can have a huge payoff.
Influencer marketing is no longer a B2C-exclusive space. Many B2B brands are discovering the benefits of an influencer strategy. Here are five tactics to use when planning your B2B influencer campaign.
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