Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Webinar | TOPIC: Content | ELEMENT: Plan
Are you struggling to find the right way to connect with customers and prospects in the current climate? And wondering what the appropriate tone is for your messaging and branding? We'll show you what you need to do to weather this apocalypse and emerge stronger. Sponsored by SEMrush.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Plan
With loads of information readily available to buyers about potential vendors, sales reps are now expected to deliver insights and articulate value if they are to generate real opportunities. But that can't happen unless you close the gap between Marketing and Sales.
CONTENT TYPE: Infographic | TOPIC: Customer Loyalty | ELEMENT: Create
The pandemic has disrupted business (and life), and everyone is scrambling to adapt. Instead of enticing buyers with a promise of "better" as you likely did before COVID-19, you now need to do more: You need to make your sales offers far more valuable than ever.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
We marketers are trying to find our bearings in an environment unlike any we have known. Some changes we are experiencing will persist, forming a new foundation for how businesses function post-pandemic. What will that look like? How can you prepare your team for what lies ahead?
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan
Webinar attendees in 2019 typically joined via a desktop computer and watched for just under an hour, according to recent research from ClickMeeting.
CONTENT TYPE: Guide/Report | TOPIC: Advertising & Promotions | ELEMENT: Plan
What are the best ways to strengthen your business in this time of COVID-19? It starts with maintaining your connection with local customers and an effective use of marketing tools and tactics. Sponsored by BrandMuscle.
CONTENT TYPE: Article | TOPIC: Websites | ELEMENT: Create
"Make friends with your Web designer" is smart advice for an SEO practitioner. This article covers a few best-practices that require effective collaboration between SEOs and their friends on the Web development team. Read on for more.
CONTENT TYPE: Friday Forum | TOPIC: Social Media | ELEMENT: Plan
Video marketing can be one of the quickest and best ways to build your audience and revenue—especially in a post-pandemic world. But, where should you begin? Sponsored by Vidyard.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Create
Instagram is not a platform that businesses can afford to ignore—but it can be challenging for businesses that don't have "Instagrammable" products or services to share. Especially if yours is a B2B brand. But Instagram is worth your time and investment.
CONTENT TYPE: Infographic | TOPIC: Demand Generation | ELEMENT: Create
How are B2B companies using webinars? Do they focus strictly on top-of-funnel lead generation? Or do they realize the potential webinars offer throughout the buyer's journey and after the sale? Let's look at some answers.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan
Analyzing critical search data trends during crises can help marketers pivot so they generate relevant content for their audiences, in turn improving website traffic and boosting sales.
CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Plan
Engagement with email campaigns was up for most industries during the height of the COVID-19 pandemic this spring, according to recent research from Campaign Monitor.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Management
The social media manager role revolves around managing social media channels on a daily basis, but the work has bled over into other marketing areas as well. Here's what it takes to do the job well.
CONTENT TYPE: Chart | TOPIC: Websites | ELEMENT: Plan
The median conversion rate for business website landing pages across industries is just over 3%, according to recent research from Unbounce.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create
We spend countless hours planning, building, and testing landing pages. Yet, they don't always perform as we expect them to. This article will provide inspiring examples and practical advice you need to make sure your next landing page is incredible.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Plan
COVID-19 pandemic-related shutdowns have affected a host of industries and sectors in various ways. Part of the fallout has been the change in Web-use behavior, as well, along with digital marketing initiatives by major search and social media platforms. This infographic offers an overview.
CONTENT TYPE: Chart | TOPIC: Public Relations | ELEMENT: Plan
Public relations and communications professionals say analytics and storytelling are the two tactics or skills that they anticipate will increase most in importance in the next 12 months, according to recent research from JOTW and Sword and the Script.
Influencer marketing is all the rage for B2C products, but can it work for B2B marketing? Turns out, the answer is a resounding yes—influencer marketing is a powerful but under-utilized tool for B2B marketers. Join us to learn how quality content makes influencer marketing an achievable goal.
CONTENT TYPE: Infographic | TOPIC: Demand Generation | ELEMENT: Strategy
We often use surveys to gain an understanding of how our customers think and feel about our product or services. But a poorly crafted survey is vulnerable to response bias, which causes participants to answer questions inaccurately. Here's how you can minimize response bias.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Plan
Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and Fractl.
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