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CONTENT TYPE: Chart | TOPIC: Demand Generation

How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in the future? What are the top barriers to AI adoption?

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Nearly half of LinkedIn users are age 25-34. That's one of the stats covered in this infographic that B2B marketers should know.

CONTENT TYPE: Chart | TOPIC: Demand Generation

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in?

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries each shift is most relevant to.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

This infographic compares the global Web traffic for the top 10 search engines with the global Web traffic of the top 10 AI chatbots, and it looks at year-over-year changes in total visits.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

This infographic looks at the top pipeline growth challenges facing B2B marketers, six common characteristics of high-performing revenue marketing teams, and other key insights from a recent research report.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according to recent research from Market Research Institute International.

CONTENT TYPE: Chart | TOPIC: Marketing Management

Creative professionals say they expect demand for video production, motion graphics, and creative strategy services to increase most, according to recent research.

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33% decrease from 2019, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

What are senior marketers struggling with the most? Which challenges are growing in importance? To find out, researchers polled 281 marketing leaders.