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  • Five Content Marketing Myths Debunked

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan

    Content marketing was once mostly about launching a website and posting on blogs. Those days are long gone. Today, it's a critical, multifaceted discipline that drives brand awareness as well as sales leads. Still, content campaigns could be even more successful than they are--if only we didn't succumb to these myths.

  • The Top Content Marketing-Related Search Queries and Hashtags

    Chart

    CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan

    Which terms related to content marketing are searched most on Google? Which hashtags are used most alongside #contentmarketing on Twitter?

  • Three Ways to Use Customer Data to Deliver the Brand Experience Your Customers Want

    Article

    CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Analyze

    Marketing is not about bombarding customers with messages and hoping they'll purchase a product; it's about gathering data and listening to what they want. Here are four ways to use data to deliver the end-to-end experience customers are craving.

  • Having One Marketing Writer Can Be Ideal (And What to Do If That Person Leaves)

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Management

    Here's why having a single writer—or small, connected team (think agency)—can be ideal, and how you can mitigate the risk of your content machine's crashing and burning if that resource leaves.

  • Seven Ways to Turn Marketing Teams Into Agile Jedi Masters [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Management

    Marketers today can communicate with prospects and customers more effectively, instantly measure their efforts, and adjust priorities, workloads, and campaigns as needed. To keep up, however, teams must be able to pivot yet remain in sync, and align their efforts with company goals. But how? The answer is to go agile.

  • Social Video in 2020: The Viewpoints of Marketers and Consumers [2 Infographics]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Plan

    What are consumers' viewpoints regarding video on social media, and do marketers' social video approaches and priorities mesh with those viewpoints? These two infographics highlight trends and insights from both camps.

  • Consumer Trust and Privacy: The Marketer's Challenge in 2020

    Article

    CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy

    Privacy concerns have reached a boiling point. Consumers, regulators, Web browsers, advertisers, brands... all are evolving to meet the changing privacy landscape. Marketers are considering how to best reach customers while respecting their privacy and earning their trust. See what lies ahead in 2020.

  • The Role Technology Plays in the Lives of Gen Alpha Kids [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Plan

    A mobile device is the favorite toy of 44% of Generation Alpha children, according to recent research from Domain.me.

  • Five Ways to Boost Your Email Campaigns' Inbox Placement in 2020

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Plan

    As we enter a new year and a new chapter in digital marketing, it's imperative that your email campaigns reach their intended destination. Here are 5 best-practices to boost and maintain your email deliverability in 2020.

  • Emails Design Trends for 2020: The Future Is Here [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Create

    To draw in and engage recipients—and result in more conversions—email-design innovations continue unabated. Which is why visually striking and technologically advanced emails will be the face of email design in 2020.

  • It's Coming: Is Your Brand Prepared for an Economic Downturn?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Plan

    The early-warning signs of a recession are all around, and most economists expect a recession by the end of 2020. Recession-proofing takes time and steady effort. These five tactics will ensure marketers are ready for ups and downs, whatever the economic climate.

  • B2B Marketers' Plans for 2020: Spend, Objective, and Strategy Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Strategy

    Most B2B marketers expect their firm's 2020 marketing spend to be roughly the same as it was in 2019, according to recent research from Sagefrog Marketing Group.

  • Ethics and Social Media Influencers: What Consumers Expect

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan

    Most people are OK with social media influencers' promoting products—as long as the influencers actually use those products, according to recent research from Influence.co.

  • Boost Your Open Rates With Messaging Apps [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Mobile | ELEMENT: Communicate

    Compared with "tradigital" forms of marketing, such as email, messaging apps tend to enjoy far greater open rates. And because customers have growing levels of email fatigue, it makes even more sense to use messaging apps to reach your customers.

  • The (Non-Techie) Marketer's Guide to SEO

    Course

    CONTENT TYPE: Course | TOPIC: Search | ELEMENT: Plan

    Do you ever wish you had a better handle on Search Engine Optimization? More familiarity with the concepts that could help you make better SEO plans and better communicate your needs to your technical team members? Let us show you how to speak today’s SEO language and win big at search.

  • Strategies for Successful Email Campaigns in 2020

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email | ELEMENT: Plan

    Email remains one of the most effective tools for marketing. And with the increasing use of mobile devices, it's also one of the most preferred methods of communication. So how can you create the most effective and engaging email campaigns? Sponsored by InfoUSA.

  • B2B Video Content: Top Goals, Formats, Channels, and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan

    B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according to recent research from Vidyard and Heinz Marketing.

  • What You Should Know About Your Audience Before Creating the Perfect Email Workflow

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Plan

    Email marketing doesn't work well if you don't understand your audience, their needs, their wants. Take these steps to learn more about your audience so that you can then segment them and improve your email workflow—and conversions.

  • How to Get Your Competitive-Intelligence Initiative to the Top of the C-Suite's Priority List

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy | ELEMENT: Plan

    Competitive intelligence (CI) generates actionable insights that are invaluable for determining marketing strategy, defining a product road map, and executing marketing campaigns that generate revenue, but CI initiatives often get deprioritized. Here's how to get the C-suite to make CI a priority.

  • 2020 B2C Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research

    Chart

    CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan

    Here are the 2020 B2C content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program.