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  • Ready or not, your customers want and expect personalized communications from your brand. Thankfully, there's a five-step framework you can use to kick your email marketing up a notch. Here's how.

  • Are you struggling to keep up with Facebook's shifting features, priorities, and related marketing opportunities? We'll show you how to focus on the right mix.

  • Word-of-mouth recommendations remain the top way consumers discover new retail brands, according to recent research from Yes Marketing.

  • Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is something marketers should be mindful of when beginning a partnership. Here are the important things you need to know.

  • Considering the $350 billion combined spending power of Millennials and Gen Z, brands have made it a priority to reach them, motivate them, and inspire loyalty among them. But how? Here's what a panel of experts from Facebook, Airbnb, Lyft, Ellevest, and InterQ Research suggested marketers do.

  • Experiential marketing has hit its stride. Once considered experimental or risky, it has now proven its legitimacy among major brands. So whether you're organizing an immersive pop-up, on-site virtual reality installation, or a live performance, follow these seven tips to achieve the ROI you're looking for.

  • 186 million people use Snapchat every day—and they're deeply engaged with it, sending 3 BILLION Snaps a day. If your brand isn't getting in on the action, it's time to think about incorporating Snap Advertising into your marketing mix. Sponsored by Nielsen.

  • Do you ever feel like you don't know where to begin on strategy, with so many options out there? Join us for the scoop on best practices for 2020, maximizing nurture programs, building an effective martech stack, and more. Sponsored by Marketo. Available on-demand through October 11, 2019.

  • Millennials are expected to outnumber members of any other generation in the USA this year. How can savvy marketers make the most of this opportunity? What's the best way to reach out to the Millennial market? What kind of message is most likely to resonate?

  • The average length of brand videos in 2018 dropped significantly—that's the second year in a row—according to recent research from Vidyard.

  • How's your website working these days? Are visitors actively engaging with it? Is it generating quality leads? Or is it just sitting around, looking pretty, and not accomplishing much? Sponsored by Salesforce Pardot.

  • To be successful in ABM efforts, leaders must embrace precision with data and analytics so they can make quicker, more confident decisions that positively impact the buying cycle. Sponsored by Dun & Bradstreet.

  • Mobile devices have become integral to the summer road trip experience for many people, according to recent research from AdColony.

  • Tradeshows, conferences, live events in general have become essential components of exceptional marketing strategies. No other medium works better to create an emotional bond between your brand and its customers and prospects. Of course, there are right and wrong ways to approach live events.

  • Whether you're hosting a marketing department gathering, company meeting, or an industry conference, planning an event requires organization and plenty of time for preparation. See what event planners have to say about how to put together an event.

  • What does the language used in tweets by popular digital marketing influencers reveal about their personalities? Which personality traits do marketing influencers tend to have in common?

  • Google will begin to add podcasts to search results. Soon, podcasts won't have to rely on Top 100 lists and word-of-mouth to be discoverable. This development will fundamentally change the medium. Here's what you need to know.

  • Personalization is powerful: It improves customer experience, it increases brand loyalty, it drives revenue, and it promotes creative consistency across marketing channels. Check out this infographic on the power, potential, and process of personalization.

  • Instagram has over 1 billion active monthly users, 500 million of whom are active daily on the image-based social platform. Users' engagement with brands on Instagram is at least 10 times higher than on any other social platform. Worth paying attention to, right?!

  • What can you really achieve with a solid email marketing strategy? What is a realistic email goal for your business? This article walks you through four real-world examples of businesses that set goals and used email to achieve them.