FILTERS

clear all

Content Type

Events

Topics

Framework Elements

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Context Is Everything: Transmedia vs. Integrated Campaigns [Video]

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

    Content on different channels and on different devices is consumed in different ways; as a result, there are more challenges for the storyteller, but more opportunities, too—including transmedia storytelling. Find out about the persuasive capabilities of storytelling across platforms.

  • Five Email Trends and Best-Practices for 2019

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Plan

    A change in calendar year is an ideal time to think about where things have been and where things are going. For email marketers, the future is bright—as long as we take advantage of important trends and apply best-practices.

  • 80 Common SEO and Technical Mistakes on E-Commerce Websites [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites | ELEMENT: Management

    What are some of the most prevalent technical and search engine optimization (SEO) mistakes on e-commerce websites? Which technology, security, performance, and content issues are many firms struggling with?

  • Five Things Micro-Influencers Want Brands to Understand in 2019

    Article

    CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan

    Marketers who understand the value of engagement in influencer marketing also understand the power of micro-influencers. These are regular people with regular social media accounts who are truly driven to share their passions. As a result, they have passionate followings—and incredible endorsement power. Here's what you need to know to harness that power.

  • Your Guide to Video Marketing: Crack the Video Code [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Plan

    Creating content is time-consuming, and video may be the most resource-intensive of all content types. But the payoff can be worth it. See how video is taking over, why you might want to get your brand on board, and which types of video are best for your audience.

  • The Work-Life Balance of SMB Owners

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Management | ELEMENT: Plan

    Most owners of small and midsize businesses (SMBs) say they work for more than three hours on the weekend and check business-related emails, calls, and texts during their free time, according to recent research from GetResponse.

  • The Worst SEO Mistake You Can Make: Ignoring Content Distribution

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate

    Content marketing has proven itself time and time again, but merely producing content doesn't guarantee business or even marketing success. There's already too much content being produced. So what's the solution to making content marketing work for you? The answer is content distribution, and here's what you can do about it.

  • Get Started on Your Social Media Plan (Because It Matters to Your Customer Marketing)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan

    Your company probably has some social media presence. But if you're not incorporating it into your strategy for marketing to customers, you're missing out. to expand your customer base, keep current customers engaged, and increase profits, take steps to build a social media marketing plan.

  • Why Consumers Click on Paid-Search Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Plan

    Consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries and the ads mention familiar brands, according to recent research from Clutch.

  • Eight Tips to Maximize Your Video Marketing Efforts on Facebook

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

    Facebook users watch upwards of 100 million hours of video every day on Facebook, and video has become a powerful medium for brands on the platform. To maximize your reach and engagement on Facebook, follow these 8 guidelines for creating effective videos.