Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
Most marketers say they now have a process in place to vet social media influencers, according to recent research from ACTIVATE.
CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Analyze
If your website or blog has an abundance of posts and pages that aren't search-engine optimized, you should be thinking about doing a content audit to improve SEO. Here's a six-step content audit and optimization process that will markedly improve organic traffic to your site.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Strategy
Social media, websites, email, SEO, videos, and content are the most popular digital marketing channels and tactics with small businesses, according to recent research from The Manifest.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan
Most B2B marketers expect to ramp up their production of social media, website, and video content in the next 12 months, according to recent research. But there are differences among senior marketers and their junior colleagues. Here's what marketers think content in the year ahead.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Management
Companies that use lead scoring benefit from a 77% increase, on average, in lead generation ROI vs. those that don't. But you have to do it right. Go through this checklist to ensure your lead-scoring is sophisticated enough to work well.
CONTENT TYPE: Infographic | TOPIC: Demand Generation | ELEMENT: Plan
Home is where purchase decisions are made, finds a study of how direct mail influences consumer purchase decisions and whether those decisions involve various members of the household. Check out the findings.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
There are three common stages of digital marketing maturity. Once you diagnose which level you're at, you can better strategize how to move forward for optimal marketing success. Read on for valuable insights.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Communicate
The next consumer powerhouse generation can be summed up in one letter: Z. Communicating with and marketing to this young audience of digital natives isn't easy. But it is possible—if you focus on their diverse subcultures. Here's how.
CONTENT TYPE: Infographic | TOPIC: Search | ELEMENT: Create
Ranking on Google is getting more complex—and strategically important—every single year, and 2018 was no exception. Though we're well into 2019, a wide range of Google Search algorithm updates in the past year are still influencing our search results.
CONTENT TYPE: Article | TOPIC: Websites | ELEMENT: Create
Automated push notification is an optimal channel in the post-GDPR era, allowing e-commerce brands to push communications to target users efficiently, effectively, and easily. Now's the time to act—because late adopters will fall behind.
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