Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Content
Video content has become invaluable in digital marketing. But how do you optimize a video for search so people can easily find them? This article offers practical, effective tips.
The expectations of today's B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That's why video is the perfect content format to reach those buyers. Here's how.
CONTENT TYPE: Infographic | TOPIC: Content
This infographic from Depositphotos explores the state of video marketing and video-related stats for four key platforms: YouTube, Facebook, TikTok, and Instagram.
This infographic from SEMRush covers 12 essential platforms and media types that you can use to share your content.
Ideally, the stories you tell in your marketing accentuate the positive, because that's what gets people to buy. But if people are going to care about your story in the first place, it needs conflict. Here's how to make your storytelling more compelling.
The effectiveness of video marketing is well documented, but how do you get to creating video assets in the first place? The first step is a corporate video brief.
CONTENT TYPE: Chart | TOPIC: Career Management
Most content entrepreneurs—people who make money by turning content into revenue streams—say the biggest benefits of their work are lifestyle related, according to recent research from The Tilt.
CONTENT TYPE: Article | TOPIC: Customer Experience
Video is becoming the go-to content medium for brands because it can convey empathy and emotion. Here's how to use video marketing to enhance customer experience.
This infographic from Cure Media provides an overview of how to create an influencer brand post, covering the key steps from start to finish.
CONTENT TYPE: Article | TOPIC: Career Management
Thought leadership is not a new topic, but defining and creating it remains elusive for many marketers. This article presents a useful framework for identifying what makes a good thought leader, as well as a guide on how you can become one yourself.
CONTENT TYPE: Infographic | TOPIC: Social Media
This infographic covers key video stats, trends, and specs (dimensions, aspect ratios, lengths, etc.) for six popular social networks: YouTube, Facebook, Instagram, TikTok, Twitter, and LinkedIn.
CONTENT TYPE: Podcast | TOPIC: Management
Keynote speaker, author, and storyteller Carla Johnson offers insights from her book "RE:Think Innovation: How the World's Most Prolific Innovators Come Up With Great Ideas That Deliver Extraordinary Outcomes."
CONTENT TYPE: Infographic | TOPIC: Search
Google's algorithm and other search algorithms are highly focused on search intent, making understanding it key for effective SEO. So, what exactly is search intent and how can you determine it?
The use of video in content marketing is becoming increasingly vital to B2B businesses. Create the best possible videos to boost your sales by using these five tips.
CONTENT TYPE: Article | TOPIC: Email
A newsletter can be an effective way to deliver content right to where your customers are: their email inboxes. There's no magic switch to pull, but you can put your newsletter strategy on the right path by following these tips.
CONTENT TYPE: Podcast | TOPIC: Customer Experience
Caroline Jerome of brand and marketing firm TBGA talks about the importance of data visualization—from the boardroom to the email inbox. She shows us why sharing data in visually pleasing and informative ways can have a huge impact on your audience.
CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing
Video can play a unique role in account-based marketing. There aren't many other tactics that make you stand out from the crowd, drive engagement, and result in useful analytics all at once. See how to use video for ABM.
Content is a powerful way for marketers to get their unique voice across. And what better way to showcase your passion for content than to put its creation and dissemination in the hands of your employees?
CONTENT TYPE: Podcast | TOPIC: Content
MarketingProfs storytelling subject matter expert and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results.
No time to create new content? Never fear: It's possible to take a single webinar and create nine additional pieces of content from it. Here's how.
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