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CONTENT TYPE: Article | TOPIC: Marketing Content

The benefits of repurposing content are well-known. But you can't just pick a random blog post off your website and convert it into a random content format. Keep your repurposing strategic with these nine tips.

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Everywhere you look, another tech company is debuting its version of generative AI. So which tools are actually a good investment for content marketers? This article takes a look at three tools that offer unique strengths in content creation.

CONTENT TYPE: Article | TOPIC: Demand Generation

Does your thought leadership contribute to marketing, or is it just amorphous posturing that makes you sound smart? (Spoiler: that wouldn't really be thought leadership, anyway.) Here's how to infuse actual demand gen into your leadership content.

CONTENT TYPE: Article | TOPIC: Demand Generation

Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a business. This article covers how webinars and webinar marketing can lead to increased B2B lead generation.

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Whether it's it's the start of the singularity or a fad that will fade like so many others, AI writing has taken the marketing world by storm. This article muses about whether human creativity is at stake.

CONTENT TYPE: Article | TOPIC: Branding

Personification is the art of giving something (your brand, say) human characteristics to draw out emotion in people (your audience, for example). Check out this article to learn how in a few easy steps.

CONTENT TYPE: Article | TOPIC: Writing

Writing for public relations can be a challenge, especially when you're not familiar with your client's industry. Check out three tips for successful PR writing.

CONTENT TYPE: Article | TOPIC: Public Relations

Press releases are widely maligned. But if you use them strategically, they can be effective marketing and communications tools. Here's how to make yours a success.

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Countless companies and marketers are using generative AI to write blog posts, emails, articles, and other forms of content. The robots can help your marketing. Just don't use it as a replacement for authentic messaging.