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  • Email marketing campaigns have a lot of moving parts. Multiple messages. Segmented lists. Automation. It can be overwhelming. But it doesn't have to be. Get a firm grip on those moving parts (and understand how they work best together), and take your email campaigns to a new level of success.

  • Communication is the heart of marketing. Make sure your hard work you've done is memorable and useful to your audience. See to it that your demand generation programs and campaigns get out the door, successfully. And what's more, that they rally people around your ideas.

  • To reach more customers at the right time in the right channels, marketers need to adapt messages for the different niche mediums and channels customers use during key parts of the customer journey.

  • Online shoppers say the thing they value most in their favorite retailer or brand is trustworthiness, according to recent research from Smart Assistant and Researchscape.

  • Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes, according to recent research from Yes Lifecycle Marketing.

  • If the all the recent anti-spam legislation has you feeling hesitant about sending emails, fear not. Newsletters are still one of the most effective ways to reach your B2B audience. Here are some tips to get excellent results.

  • Google and Facebook dominate referral traffic to all types of online content, but the proportion of visits driven by each varies significantly by topic, according to recent research from Parse.ly.

  • Musician, marketing expert, speaker, and author Damian Keyes shares social media insights from his experience building a $60 million business in the music industry. He also discusses his new book, The Rule-Breaker's Guide to Social Media.

  • Less time scheduling social posts means more time creating great social content. Here are some tricks for creating an efficient scheduling process and three tools that can help you get your content seen.

  • There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social.

  • There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social.

  • Chatbots are the way of the future, but they're helpful only if they're cost-effective. Check out this infographic to see how to calculate the ROI of your chatbot program.

  • Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used device for accessing email, according to recent research from SendGrid.

  • When used well, chatbots can increase both profitability and customer satisfaction. Read on to learn how to implement them in a smart way that helps your business and your customers.

  • Editors of online publications say the top 2 reasons they reject guest or contributed content from brands are that the pieces are too promotional and the pieces are not a good fit with their readership, according to recent research from Influence & Co.

  • Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner.

  • Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner.

  • The latest data from Unmetric shows the best times to post on Instagram, Twitter, and Facebook. Pay close attention: Each platform has its own peak days and hours.

  • Email personalization has evolved from [first name] in an email to an entire series of emails customized for preferences and behaviors. Check out the future of hyper-personalized email and see steps you can take to make it work for your marketing.

  • B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International.